Why the traditional link building model no longer works for AI search
High-DR links, paid mentions, and link exchanges can look authoritative without giving AI systems enough credibility to recommend your brand.
Topic: AI Overviews
What six perspectives reveal about demand generation in AI search
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here's what they agree on.
Your rankings aren’t telling you what your customers see
Customers don't search in the controlled environment your SEO tools measure. That gap changes how you should interpret rankings.
You can’t demand the click if you won’t give the link
Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.
How SEO and PPC build trust across search: Case study
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
How to de-risk your SEO strategy when Google keeps changing the model behind your rankings
Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
Why paid search could be your AI search advantage
The search terms, ads, landing pages, and product feeds you've already built can strengthen your visibility across AI search.
How to launch a news publication that earns visibility in Google
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
Selling SEO or AI services? Your sales team needs more than a pitch deck
When sales is rewarded for closing deals and delivery is judged on results, unrealistic SEO and AI promises become almost inevitable.
AI halftime report: H1 2026
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
How to scale SEO content updates with Claude Code
See how a 14-step workflow diagnoses content decay, protects rankings, and drives measurable traffic and revenue gains.
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
How to find trending topics
Find trending topics before your competitors do. A step-by-step system for catching topics while they're still rising, for both SEO and AI search.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
3.5 Flash-Lite rolling out in Google Search
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.
The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
How category framing changes which brands AI recommends
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.
AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Top Stories roll out in Google AI Overviews
This is now live in the United States for mobile users and will expand to more in the future.
Google says AI Search features send billions of clicks to websites each week
Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly.
How to report SEO results executives actually care about
If your reports still lead with rankings and traffic, you may be proving SEO performance while failing to prove business value.
Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
How to run a local GEO baseline audit
Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.
4 types of content decay and how to fix each one
Some pages need a refresh. Others need a different strategy entirely. Here's how to tell the difference using data you already have.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Google AI Overviews will let you create image
Google uses the latest Nano Banana model to create images directly in Google Search's AI Overviews.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.