Reddit for organic and AI search: 7 ways to build visibility
From finding the right communities to warming accounts, see how Reddit can influence search visibility and B2B buying decisions.
Topic: Business marketing
ChatGPT shortlists: How to benchmark visibility and find room to compete
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
AI Overviews and paid search: When to fight, influence, or generate demand
Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.
Is top-of-funnel content still worth it in 2027?
New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
12 things Reddit needs to make its ad platform more competitive
Reddit has a unique advantage: communities built around real questions and decisions. Its ad platform needs to catch up.
A 5-layer framework for measuring AI search performance
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
B2B brands rank in Google but appear in just 3% of AI Overviews
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
7 AI search shifts you can’t afford to ignore
Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.
How SEO maturity unlocked a 133x ROAS in medical device marketing
From $12K in ad spend to $1.6M in revenue, see how authority, clean conversion signals, and CRM feedback loops made PPC scalable.
Andrea Cruz talks about turning client pressure into growth
Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.
The real story behind the 53% drop in SaaS AI traffic
AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.
Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
How to use proxy metrics to speed up optimization in complex B2B journeys
Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.
Why B2B brands are shifting from keywords to Performance Max
Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.
3 key AI search limitations for B2B SaaS marketing
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
Forget the Great Decoupling – SEO’s Great Normalization has begun
The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.
How upper-funnel LinkedIn ABM drives measurable impact
See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ads.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
Long-form content is still very much alive, and here’s how to do it
Learn what qualifies as long-form content and what it takes to rank—structure, depth, search intent, and E-E-A-T. Make your content go the distance.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
LLM perception match: The hurdle before fanout and why it matters
If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
How to restructure your website using personas: A guide for better results
Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
LinkedIn expands video ad options and enhances automated campaigns
LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
LinkedIn launches Website Actions to simplify action tracking
This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity.
LinkedIn ad prices surge as advertisers’ X boycott continues
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
6 books to help make your marketing more successful in 2024
Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works.
LinkedIn Ads in 2023: Trends, hits and gaps to be filled
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
Google’s 2023 releases: A B2B marketer’s review
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
B2B SaaS SEO: Mapping your keywords to the customer journey
Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.