Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
Topic: Canonical link element
Technical SEO
Technical SEO was the very first type of SEO. It used to simply mean making a website in a way that Google’s spiders can read it properly. It now means anything which involved working on the infrastructure of a site. Sitemaps The way to do make sure that Google can crawl your whole site […]
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.
Ask an SMXpert — Advanced Technical SEO for Bing
SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more.
Google Search Console releases URL inspection tool
Check out the new tool that shows you details about how Google crawled, indexed and processed a specific URL on your website.
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
Leading up to the mobile-first index, Google has some advice
Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do it.
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
Google warns against misusing links in syndication & large-scale article campaigns
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
SearchCap: Bing Ads standard text ads, canonical tags & relevancy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Relevance vs. authority: Which link has more value? (Part 2)May 11, 2017 by Andrew Dennis In part two of his three-part series on authority versus relevance in link building, columnist Andrew […]
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process.
SearchCap: Google Santa Tracker, duplicate content & Bing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canonical chaos: doubling down on duplicate contentDec 2, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to […]
FAQ: All about the Google mobile-first index
Here's everything to know about the Google mobile-first index.
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bumps Expanded Text Ad deadline to January 31, 2017Sep 13, 2016 by Ginny Marvin Issues a set of dos and dont’s for testing expanding text ads. Bing Ads launches Structured […]
SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, […]
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
SearchCap: Google green ad label, HTTPS migration & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: HTTP to HTTPS: An SEO’s guide to securing a websiteApr 14, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done […]
Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible
If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.
SearchCap: Google Penguin Delay, Search Channels & Google Map Maker
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: New Penguin Algorithm Update Not Happening Until Next YearDec 3, 2015 by Barry Schwartz Webmasters and SEOs need to have a bit more patience, as Google is not releasing the […]
Ask The SEOs At #SMX Advanced
Contributor Jenny Halasz recaps highlights from the "Ask The SEOs" session at SMX Advanced 2015, where veteran SEOs answered questions about search engine optimization.
Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results
Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.
SearchCap: Google Gets Firehose, Google Algorithm Tweaks & Yahoo Gemini
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut […]
SearchCap: 890 Google Search Changes, Knowledge Graph PR Nightmare & New Interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge […]
Google Responds To Misattributed Content Saying They May Show The Canonicalized URL
A few weeks ago, we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus, redirecting from Google’s search results to a completely different URL. Yesterday, a few weeks after we […]
Google Misattributing Content From Major News Publishers
A reader has sent us examples of Google misattributing content from dozens of large online news publications, with hundreds thousands of examples of Google indexing URLs and pages, but that content being pulled from a different source. For example, if you search for [hometownlocator site:post-gazette.com], the first result is local.post-gazette.com/boardman+florist.9.125954212p.home.html: If you look at the […]
SearchCap: The Day In Search, March 18, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has […]
Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages
Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products […]
Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag
In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate content won’t hurt you unless you […]
Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts would love a […]
The Definitive Guide To Technical Mobile SEO
At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is […]
Confirmed: Google Removes “Not Selected” From Webmaster Tools
Google has confirmed the reports of the removal of the “not selected” filter within Google Webmaster Tool’s Index Status report. Google’s John Mueller said it was removed because it “was causing more confusion than actually helping webmasters with their sites.” That may be true, but many webmasters found the data useful. In fact, there were […]
Hijacking Google Search Results With Duplicate Content
Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. For example, he was able to confuse Google into thinking a page on MarketBizz should really show on dejanseo.com.au instead of on marketbizz.nl. How did he do it? He simply copied […]
Using Canonical & Hreflang Tags To Launch New Markets Quickly
Last week, someone accused me of being too technical when describing geo-targeting settings — it followed a conversation where I was told that one of my discussions was not “advanced” enough! So, I apologise in advance, as this post is going to be too technical for some and not for others! It’s also a little […]
Google’s SEO Guide On A/B & Multivariate Testing
Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties. No Cloaking Google says you shouldn’t cloak, show its crawlers something that humans wouldn’t see. From its post: Make sure that you’re not deciding whether to […]
Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time
Yesterday, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year. Total Indexed Count Google says that this count is accurate (unlike the site: search operator) and is post-canonicalization. In other words, if your site includes a lot of duplicate URLs (due […]
SearchCap: The Day In Search, July 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role CNBC is reporting that Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. […]
SMX Advanced 2012: Pagination & Canonicalization For The Pros
Pagination & Canonicalization For The Pros Presentations from SMX Advanced, June 2012 Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default […]