An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
Topic: Canonical link element
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.
What your enterprise SEO audit may be missing
Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical SEO with this guide.
The Beginner’s Guide To On-Page SEO
SEO isn’t rocket science. It’s just one of those things you either have the time to learn and implement properly or don’t. In this beginner’s guide to on-page SEO are some ways for you to grow traffic from Google to your website organically. 1. Meta Titles & Meta Descriptions Don’t be scared off by the terminology […]
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
Google no longer recommends canonical tags for syndicated content
Instead, Google says block your syndicated content from being indexed.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.
We asked, you answered: Should Google add noindex support to robots.txt? Poll results
In total, 84% of the 87 respondents said “yes,” they would like this feature.
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation migration.
Google publishes SEO guide to HTTP status codes, network issues and DNS errors
The official guide to how these server related issues or responses impact your Google Search performance.
99% of Google’s indexing issues fully resolved
There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks.
Status update on the Google indexing bugs
99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are restored.
Google confirms indexing issues with both canonicalization and mobile-indexing
Google said it is fixing the issue and there is no action you need to take.
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Several WordPress SEO plugins are on the fritz
Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following issues.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.
Google explains why syndicators may outrank original publishers
How to ensure your syndicated partners don't outrank you in Google.
Google selects canonical URLs based on your site and user preference
If a different URL is chosen, it doesn’t negatively affect your site.
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
Google Search Console drops preferred domain setting
Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.
Google has fixed the indexing issue from Thursday night
2.5 days after Google's new indexing bug, Google has confirmed the issue was fully resolved today.
Google bug may select unrelated canonical URLs, could impact indexing
Breadcrumb trails on mobile may reflect unrelated URLs.
Google to retire the info: command, adds canonical information to URL Inspection Tool
Google URL inspection tool now shows the Google discovered canonical URL.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Google Search Console goes live with new consolidated view
Google made a preview of the consolidated data view live early, go check it out now.
Google Search Console to consolidate Search Performance reports to canonical URL
Big changes are coming to how Google reports on your data within Google Search Console.
Google shares tips for success in Google News search results
Get reacquainted with best practices for getting your content in Google News.
Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.