Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
Topic: Ebook
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
The future of engagement is in your customers’ hands (or pocket)
How marketers can prepare for the rise of messaging-first customer journeys.
Your guide to easy affiliate marketing for beginners
New to affiliate marketing? We cover everything you need to know—from how it works to choosing programs, building content, and earning your first commission.
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
Google Search lets readers find e-books at their local libraries
The new search feature is currently available on mobile.
Harry Potter EBooks To Be Released In Open Google EBook Format
When “Harry Potter” series author J.K. Rowling announced she would finally allow e-book versions of her titles to be sold, though exclusively on the soon-to-be-launched Pottermore.com, it was noted that the move bypassed retailers like Amazon.com. Google has managed to get in on the action, however — at least from a PR perspective — as […]
SearchCap: The Day In Search, May 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Vs. Bing Maps: Summer Vacation Planning Showdown Wouldn’t it be great if there was one mapping service that offers everything you need to plan a trip to somewhere you’ve […]
Google Book Search Adds Contextual Search, Define & Translate
Now within Google eBooks you can search, define and translate words within the book using the click of your mouse. Using the Google eBooks Web Reader, which works in all modern browsers, you can highlight words with your mouse and select from a contextual menu to Define, Translate, Search Book, Search Google and Search Wikipedia. […]
Going Head-To-Head With Amazon, Google Launches eBooks
Google has rolled out its long awaited digital ebooks program, the next step in the company’s ambitious but controversial project to scan and make searchable the estimated 130 million books that exist in print versions. “The next logical iteration for us is to open up a bookstore,” said Scott Dougall, product management director for Google […]
B2B Blogging: Your “Social Media Boomerang”
In a previous article, I discussed why every business should embrace blogging. I mentioned the concept of a “Social Media Boomerang” and now would like to expand on this topic and explain why it’s the secret sauce to every successful B2B blog. Consider your business’s website for a moment. In your effort to optimize your […]
Google To Open Online Bookstore This Summer
Google will launch an online bookstore called Google Editions this summer. That’s the word from Chris Palma, Google’s Strategic Partner Development Manager, who confirmed the company’s plans today at a publishing industry panel in New York. According to the Wall Street Journal, Google Editions will launch in late June or July, and will let shoppers […]
Google Editions: Online E-Bookstore Coming in 2010
At the Frankfurt Book Fair, Google revealed its plans to launch Google Editions, an online store to sell e-books. The company says the store will launch in the first half of 2010 with about half a million e-books. The e-books will come from publishers with whom Google already works, and unlike Amazon’s Kindle e-reader/store, the […]
Tips for Turning Unintended Traffic Into Ambassadors
If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers. […]
Google Positions As Amazon Competitor For EBook Market
Google has over the past few years promised the market new revenue streams beyond search. While there are a couple of areas with significant potential (e.g., display), not much revenue has been generated comparatively to date. Now Google is saying that it will be a real competitor to Amazon in the ebook market. According to […]
SearchCap: The Day In Search, March 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Sony & Google Team Up In Digital Book Space
Sony, Google Challenge Amazo from the Wall Street Journal reports that Google is providing more than half-a-million public domain books to Sony, to offer on Sony’s digital book reader. Google Book Search has digitized millions of books and the partnership gives Sony users free access to these 500,000 public domain books in the Sony eBook […]
Sir, Would You Like Fries With Those Links?
Recently in several SEO forums I noticed a number of threads discussing ways to find and build “economical” links. The forum participants wanted to know how they could initiate “safe” reciprocal linking as well as “fast” submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were “economical” and […]
SearchCap: The Day In Search, August 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google To Provide Downloadable E-Books
Via Techmeme, Google plots e-books coup at the Times Online reports that Google is looking to make books more accessible to users. They hope to “allow readers to download entire books to their computers in a format that they could read on screen or on mobile devices such as a Blackberry.” Google’s director of Google […]