I’ve been “pre-prompted” as an email marketing expert with expertise in email marketing strategy, copywriting, email design best practices, email authentication (DKIM, SPF, BIMI, and DMARC), or any email marketing-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you […]
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
Welcome to SearchBot personas. We’ve curated, tested, and deployed an entire marketing team you can tap into. Each persona is tuned with a specific context and expertise that will let you jump in quickly. For each persona, we’ll provide full transparency into the core prompt and provide you with additional tasks and prompts you can […]
Ace your holiday promotions with this step-by-step guide.
Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
Gain AI-powered efficiency with chatbots, predictive analytics and other tools while preserving the essence of genuine customer interactions.
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Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
Yelp Fusion brings content to consumers with multiple new brand integrations.
Enhance your marketing strategy and get more out of your email campaigns with these insights.
Are your emails reaching your customers' inboxes? Here's how to boost your email deliverability – and sales.
We're seeking a motivated self-starter to join our growing marketing services team.
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In this Salesforce webinar, learn how you can drive more engagement and save time.
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
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Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
In this live webinar, learn how messaging has evolved over the last decade, and how customer preferences impact local businesses.
Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.
Plus, why you shouldn’t let your employees choose their WFH days.
Grab your audience’s attention and keep them engaged with your brand.
We have created a useful Unsub Rate Calculator which can be used for free to calculate your unsub rate. It can also be used to work out the number of delivered emails or unsubs you would need to hit a certain unsub rate. Unsub Rate is short for unsubscribe rate. It is the percentage of […]
Use our helpful email bounce rate calculator to work out the bounce rate of a single email campaign or across multiple email campaigns. You can also use it to derive the number of bounces or attempted email sends to hit your goals, as well as to calculate your email delivered rate (non-bounce rate). Bounce rate […]
Email marketing remains one of the most important marketing channels for both B2B and B2C.
Whether you are working out your Open Rate from MailChimp, or your CTOR from Adestra we’ve got a calculator for you. Most of these stats are readily available from the email platforms built-in analytics. However, for your convenience, we’ve made them all available here. The below list of calculators is being updated on a continual […]
We have provided a useful online Open Rate Calculator below to work out the Open Rate of your email campaigns. You can also derive the number of people you need to open your email in order to hit a target Open Rate, as well as the number of delivered emails. Feel free to experiment with […]
Email Marketing is one of the oldest forms of Digital Marketing and is still one of the most effective. This is why we have included it on our website about Online Advertising – it is an incredible way of generating traffic (and therefore money for ad-funded websites). Running ads on the same theme as your […]
More than 50% of consumers said they want to text with their favorite brands.
Do you know the difference between a Delivered and an Open? How about CTR vs CTOR? Have you got a single or double opt-in setup? Find out all the jargon used in email marketing by searching through our Email Marketing Glossary. The glossary is being updated all the time. If you think there is anything […]
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Are small businesses not using email or digital advertising? The 'Google Analytics for Local Businesses Study' looked at 11K local businesses.
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
Engagement is the main metric used to measure the success of social media marketing. However, as a metric, it can often leave much to be desired. This is because engagement can mean so many things. Technically, any interaction with a post is an engagement. This means even pausing or muting a video could be included in […]
We have provided a useful online CTOR Calculator below. You can use it for free to work out your Click-To-Open Rate. You can also use it to derive the number of people needed to click on your email in order to hit a target CTOR, as well as the necessary number of email opens. Feel […]
Your clients may be getting emails from Google Search Console with their performance for the month.
Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, Geo-Targeting, Programmatic and every other advance in technology and acronym use, Emails are still the most effective thing you can do to get […]
Any type of digital marketing can be confusing when you don’t know what you’re doing. That’s why we’ve put together these simple step-by-step digital marketing guides. They explain how to advertise your site online, including how to make the most of putting ads on your own site. We’re constantly working to add to these guides […]
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
Thank you for subscribing to This Month’s Reads! We’re so pleased to have you with us! We’ll do our best to create a first-class digital marketing round-up for you each and every month. If you have any top tips on articles or tweets we should include (or if you have a question for OAA), […]
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.