Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year.
Topic: Email marketing
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
Take the State of Search Survey from SEMPO & Search Engine Land
Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a whole.
Google Search Console now lets you unsubscribe from some email notifications
Finally, webmasters can now unsubscribe and mute email notifications from the Google search console.
Report: search drives 10X more traffic to shopping sites than social media
SimilarWeb data argue that search remains the dominant source of traffic to desktop sites.
Ad Calculators
Whether it be price or performance, there are so many things you will need to calculate in online advertising. How many clicks do your ads need to hit your target CPI? What viewability rate will make a CPvM rate worthwhile? How many impressions will it take to make you rich? Use our handy Ad Calculators […]
SearchCap: Google Smarter Search, Facebook Google App Indexing & Foursquare With Apple Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Joins Apple Maps Data Sources As Company Builds Out EcosystemNov 16, 2015 by Greg Sterling Apple continues to improve its mapping product by adding new features and content, albeit often […]
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
Bing Ads’ New “Notify Me” Rules Automatically Email Campaign Alerts
Create rules at all levels of your account to get email alerts about key performance metrics.
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
Google Analytics Begins To Roll Out New Benchmark Reports
Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device […]
What CTR Should I Aim For?
CTR is a generally accepted marker for how well a campaign is doing. The higher the CTR, the better the adverts are being responded to. What are the CTR benchmarks for different types of digital marketing though? This can depend on a myriad of factors. Where and when your ads are served, what they say, […]
Google Trends Now Lets Users Subscribe To Receive Email Notifications
Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C. fan, so I set up a subscription to get notifications […]
Google Alerts Get A Shiny New Redesign
Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with Google’s general aesthetic. The emails now have a similarly clean look-and-feel to the card-style layout that’s becoming so prevalent in Google search results, Google Now, on Google’s mobile apps and elsewhere. […]
SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to identify trends and offer insight on the industry. With two separate tracks of questions for advertisers […]
Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel. The survey included 20 questions covering a number of topics, including salary levels, job roles and search […]
Bing Ads Express Available To Agencies, Resellers
As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can […]
Using Email Re-Marketing to Reach Abandoned Shoppers
Using Email Re-Marketing to Reach Abandoned Shoppers Shopping cart abandonment is a significant issue in the online marketing world. Studies show that between 50% and 70% of online shopping carts are abandoned before check-out. Forrester Research puts the number at 87% of consumers abandoning carts, with 70% of carts being abandoned just before check-out. Consider […]
How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. […]
B2B Marketing Automation Platforms 2014: A Buyer’s Guide
Table of Contents Section I: Marketing Automation Software Market Overview Section II: Marketing Automation Market Trends Section III: Marketing Automation Platform Capabilities Section IV: Choosing a Marketing Automation Platform Section IV: Vendor Profiles Step One: Do You Need A Marketing Automation Platform? Resources View complete Table of Contents "Marketing Automation Platforms 2014" editorial team: Advisory […]
Bing Offers Advice On Google’s Penguin Update: Diversify
Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry. The post is about Google’s latest Penguin update and how SEOs and webmasters need to be better prepared for such updates. The basic advice is simple, SEOs and webmasters need to do one […]
For Social Media Marketers, SEO Is Much More Popular Than PPC
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing […]
Google Expands Test Of AdWords That Collect Email Addresses
In the last couple of weeks, we’ve seen significantly more people reporting they’ve seen AdWords that allow advertisers to collect email addresses directly in the ad unit. Now Google has confirmed it has expanded the trial of the lead generation format to additional advertisers. We’ve seen the format used by daily deal provider bloomspot, which […]
Search Engine Land Gets Sister Site: Marketing Land Arrives Next Month
I’m happy to announce that next month, Search Engine Land will gain a new sister site: Marketing Land. Search Engine Land will continue to provide all the great coverage about search marketing and search engines that you love. Marketing Land will go beyond into other areas, including social media, affiliate marketing, email marketing and other […]
Search Industry Well Represented On Annual List Of Fastest-Growing US Companies; SEO Cited As A Top ROI Tactic
Several search marketing-related companies are included on the Tech 200, a list of the fastest-growing tech companies in the U.S. It’s the second year that Lead411 has compiled the list (although last year’s list included 500 companies), which includes companies in several industries: software, hardware, internet, media, advertising, wireless, telecom, IT services, e-commerce and consulting. […]
Bing Rolls Out Another New Deals Product
Bing has put considerable effort in the past several months into building out its deals content. First Bing introduced third party deals via its mobile website. It then created a retail-centric deals portal within Bing Shopping. More recently Microsoft added self-service group buying deals to the Bing Business Portal. And now there’s a new product […]
e-Solutions Spotlights
Solution Centers AdWords Best Practices Series When it comes to AdWords, you want to deliver the right message at the right moment. In this Solution Center, you’ll find whitepapers, checklists, guides and webinars that use Google’s proprietary data to explain how you can maximize your ad relevance and increase ROI with AdWords. Bookmark it for […]
SearchCap: The Day In Search, January 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Personal Preview Of SMX West – And Why You Should Go! Our annual Search Marketing Expo (SMX) West is less than two months away on March 8-10, and it’s shaping […]
The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011
You’ve had a week to put 2010 in the past and start unpacking 2011. If you’re the type to do so, you’ve probably already made your own marketing resolutions for the new year, or thought about the trends and predictions that might make a difference as the year goes along. You have? Good. So has […]
Putting Your Brand On A Diet
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: […]
Demand For Online Marketing On The Rise, Industry Survey Says
This is a good time to be a digital marketer. Despite several years of economic struggles around the world — or perhaps because of it — the demand for online marketing services is on the rise. That’s according to the 2010 SEO Industry Survey that’s just been released by SEOmoz. The survey attracted responses from […]
Breathe New Life Into Your Emailed Link Requests
Emails are the main method that my link builders use in order to build new links. It’s how we started doing things, and it continues to work for us. While there are other methods that we’ve tried, emails seem to work the best for us. That could be because for a lot of the industries […]
Bad Directions: Google Maps Sends Local Listing Reports To Wrong Business Owners
Starting last night, Google began sending out the monthly (or so) Google Local Business Center updates. The updates go out via email and contain analytical information about how many times a listing was viewed, clicked on, and other miscellaneous analytics. The analytics are a summary of what they would see in their Google LBC analytics […]
Making Online Marketing Relevant: SMN Webcast Tuesday, Nov. 17
Tuesday at Search Marketing Now, Shari Thurow and Andrew Hally will present a webcast, “Making Online Marketing Relevant and Responsive: Tactics and a Tool for Success.” The webcast will be in two parts: Part I covers how to segment your target audience via keywords, user response, geolocation and more. Part II looks at a new […]
Can Search Marketing Generate Emails To Local Businesses?
Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address and phone number in search engines and local directories so that an interested customer can take action one way or another – by walking into a restaurant or calling a plumber for […]
Live Search News Adds Email Alerts
The Live Search Blog announced the addition of email alerts for Live Search News. Live Search had RSS results for a while, but did not have a way to subscribe to news alerts via email. Live Search now gives you the ability to get these alerts via email either once a day, twice a day […]
Survey Says: Search Right Behind Email Marketing In Best-Performing Category
The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders “which advertising media buys perform strongly for your company”? 80% said email marketing, with search right behind at 70.6%. Here […]
SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics
eMarketer.com released a study that shows how SEO has grown 33% in 2005 to 45% in 2006 in the category of best performing online advertising tactic, whereas search ads have declined a from 52% in 2005 to 49% in 2006. As you can see, search ads are still rated the best performing online advertising strategy, […]
The Right Way To Ask For A Link
I can’t tell you how many times over the years I’ve received link requests that are variously inept, ridiculous, or worst of all, generated by some idiot link exchange software. I’ve also heard people agonize at SES conferences over how difficult the link building process can be. But link building isn’t difficult, really, when done […]