Google Ads turns 25: A look back at the biggest changes and advances in search
Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
Topic: Google Analytics
ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Offline SEO: How to build authority beyond the digital space
Local SEO goes beyond your website. Learn how offline signals—reviews, citations, community presence, and word of mouth—boost visibility in search.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
5 ways to drive action with your PPC report
Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
Google Analytics adds cost data imports for Meta and TikTok ads
Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
Google Analytics expands benchmarking with unnormalized metrics
Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
A checklist for effective SEO QA
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
Pinterest Ads cost data comes to Google Analytics
As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.
Google Ads will recommend you link to your Google Analytics account with one click
If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.
SEO stakeholders: Align teams and prove ROI like a pro
SEO strategy needs buy-in. Learn how to manage SEO stakeholders, secure budgets, and communicate performance to execs, devs, and content teams.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Thriving in the AI era of search: Realign, measure, collaborate
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
ChatGPT traffic rivals organic search engagement: Data
New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
International SEO: Measure results & avoid costly mistakes
Use international SEO to avoid costly mistakes and track performance across languages, countries, and cultures with confidence.
Historic recurrence in search: Why AI feels familiar and what’s next
AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift.
BOFU keywords: The search terms that drive marketing success and profit
Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
The end of easy PPC attribution – and what to do next
Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
Site architecture: Creating a website structure that ranks
A strong site architecture boosts crawlability, UX, and rankings. Learn how to structure your site for SEO success, from navigation to internal linking.
AI Governance in SEO: Balancing automation & oversight
As AI reshapes SEO, governance matters more than ever. Learn how to align AI tools with ethical, strategic, and performance standards for lasting impact.
Measuring what matters in a post-SEO world
Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world.
What are PBNs? Risks, rewards & SEO implications explained
PBNs promise fast links—but at what cost? Learn how private blog networks work, why they’re risky, and what to consider before using them in SEO strategy.
What is influencer marketing and how to navigate it
Influencer marketing drives trust and reach. Learn how it works, why it’s effective, and how to build campaigns that convert followers into customers.
Content decay: What it is and how to fix traffic drops
Losing rankings over time? You might be facing content decay. Learn how to spot it, fix it, and keep your content fresh, relevant, and visible in search.
Content pruning: Boost SEO by removing underperformers
Clean up your content to climb the rankings. Learn how to audit, trim, or update low-value pages to improve site quality, crawlability, and SEO gains.
Will GEO replace SEO – or become part of it?
GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Why your content strategy needs to move beyond SEO to drive demand
It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.
When traffic isn’t enough: Rethinking ‘top-performing’ content
Your content’s doing numbers – but is it doing business? Learn how to connect traffic to real outcomes and avoid common performance traps.
Topical authority: How to become the go-to resource on your topic
Want to outrank competitors? Learn how to build topical authority, earn trust with Google, and become the go-to source in your niche—fast.