How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Topic: Google Sheets
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
Ask an SMXpert: Link prospecting and helpful tools to manage outreach
Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.
SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts added to local packs for some branded queries Aug 16, 2018 by Barry Schwartz Google Posts normally only show up as an option within a local knowledge panel, but […]
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
SearchCap: AdWords Google Sheets, Google Posts testing & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches AdWords add-on for Google SheetsJun 4, 2018 by Ginny Marvin The add-on to download AdWords account data into Google Sheets is now in beta. Mobile SERP survival: Technical SEO […]
Google launches AdWords add-on for Google Sheets
The add-on to download AdWords account data into Google Sheets is now in beta.
SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content audit Sep 13, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content […]
SearchCap: Bing Ads updates, Google Search Console change & competitive analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads & Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns to aid management and […]
Now you can schedule offline conversion imports in AdWords
Imports from files can be scheduled daily or weekly.
SearchCap: Bing Ads Editor updates, local ranking & SEM accounts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]
SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins Uber Jan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google AMP […]
Bing Ads is building a bot to help you manage campaigns better
While there isn't a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.
SearchCap: Google Flights updates, SEM testing & MarTech Today launch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications […]
SearchCap: Google Penguin done, Sitelinks demotion & new mobile index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]
New Google Shopping Feed Tools For Big And Small Retailers
The updates include a new feed type and a Google Sheets add-on.
SearchCap: Google Snack Pack, Multi-Colored Lines & Mobile SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobile Multi-Colored Line Separators Now Live Google seems to be rolling out the new mobile interface where they show Googley colored line separators in the mobile search results. Taming The […]
SearchCap: AdWords Updates & Innovations, Local SEO & Google Electric Logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: See All Of The New Google AdWords Updates On One Web Page Google creates a new page that acts as a release notes document for showing advertisers the latest updates and […]
AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)
Still trying to figure out real world, practical applications for Scripts? This post is for you.
AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts
Using MCC Scripts and Google Sheets for powerful optimization. Plus the "hidden" gem in the Bidding by Weather script.
AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder of […]
Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns
Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user interface one campaign or ad group at a time. You’re now […]
SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. […]
SearchCap: Google Not Mobile Icons, Bing & Google Election Search & Amazon Google’s Competitor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon” The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google […]
SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve […]
Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across […]
SearchCap: The Day In Search, June 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into […]
SearchCap: The Day In Search, October 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Voice Search On Xbox Now Searches The Web, Too Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their […]
Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification
Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced […]
SearchCap: The Day In Search, June 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal Yahoo has announced some significant changes to their Yahoo Image and Video Search tools. They include a deal […]
Google Webmaster Tools Adds Download To Google Spreadsheets
Google announced on the Google Webmaster Central blog that you can now download many of the “heavy” data directly into a Google Spreadsheet format. Despite Google having a Webmaster Tools API and Python scripts to download your data, webmasters wanted something more basic and quicker to use. The new download options are available in the […]
SearchCap: The Day In Search, March 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Companies Fail At Enterprise SEO A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, […]
Google Squared, News Timeline Get Added To Google’s Chopping Block
The slow demise of Google Labs has put a few more Google tools/services on the chopping block, including Google Squared and Google News Timeline. Those are two of the most recent experiments that Google has listed for shutdown on the Google Labs home page. Google Squared Google Squared launched in 2009 and offered search results […]
SearchCap: The Day In Search, January 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]
SearchCap: The Day In Search, June 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fighting The Oil Spill On Google: BP Versus The Lawyers As oil-poisoned pelicans are found on Gulf shorelines, lawyers and British Petroleum are looking to Google for help gaining public awareness. […]
SearchCap: The Day In Search, May 26, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives A Sneak-Peek At Its New Home Page Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. […]
SearchCap: The Day In Search, February 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google And Salesforce.com Integrate Apps To Penetrate Enterprise, Duel Microsoft
The final quote in Miguel Helft’s NY Times article on the deepening alliance between Google and CRM software provider Salesforce.com says it all, “The enemy of my enemy is my friend, so that makes Google my best friend.” It’s attributed to Marc Benioff, CEO of Salesforce.com. Basically, in a deal announced this morning, Salesforce is […]
SearchCap: The Day In Search, February 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.