Winners and losers: How COVID-19 is affecting search behavior
Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels.
Topic: Google Trends
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Catching SEO errors during development using automated tests
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development.
How one in-house SEO team is taking on industry incumbents
A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility.
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing […]
Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Google Trends gets integrated into Data Studio via free third-party app
StrategiQ’s API fetches Trends data and returns it as JSON.
SEO Toolkit
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
Google’s July 4th doodle highlights most-searched-for recipes by state in the US
Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle.
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
Google Trends gets updated with new features and design elements
Check out the new Google Trends, designed to help journalists build stories.
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017
Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.
SearchCap: Google Finance redesign, dynamic search results & Google Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google Finance features in search and drops the portfolio featureNov 28, 2017 by Barry Schwartz Check out the new Google Finance, which means many will lose the “portfolio” […]
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what's being searched around the world.
SearchCap: Google Home users, Apple expands search ads & Google suggested video clips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. Google Home […]
Google Search App for iOS gains Gboard, trending widget & 3D Touch
An update to the iOS Google Search app gives you more features and bug fixes.
Report: Releasing Super Bowl ads early jump-starts lifts in brand search
Quantcast data shows impact of releasing ads and teasers online before the big game.
Google studying ways to deal with offensive search suggestions & results
Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
Google on what’s important for 2017: Machine learning, AMP & structured data
We asked Google's Gary Illyes what SEOs and webmasters should think about as this year closes.
SearchCap: Google images, mobile shopping & election hub
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google showing fewer image boxes in its search results?Sep 15, 2016 by Barry Schwartz You are now 50% less likely to see the image box show up in your Google […]
E-commerce trends: the difference between winning and almost winning
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data […]
SearchCap: Google vote, AMP errors, Bing Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new state-by-state voting guide for “how to vote” searchesAug 16, 2016 by Amy Gesenhues Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with […]
Google Trends refresh includes geographic comparisons & export to Excel feature
In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data.
Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor Clinton
Google offers an autocomplete suggestion of "Lying Ted" for "lying" but fails to do something similar for Clinton, raising questions.
The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
The AP Election Buzz tool tracks 2016 election-related search volume and tweets.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
Powerball Numbers? You’ll Be Surprised Which Search Engines Knew Them
It was the biggest lottery drawing in US history, and neither Google nor Bing showed searchers the winning numbers. Here's who did.
Grabbing Those Last-Minute Holiday Sales
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
Is CTR A Ranking Factor In Organic Results?
Contributor Bartosz Góralewicz shares the results of an experiment he conducted, which suggests that click-through rate (CTR) from search is not a ranking factor.
Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting
Advertisers can now target ads by product categories suggested for their websites with DSA.
Moz Releases Their 2015 Online Marketing Industry Survey
Moz surveys thousands of SEMs and published the 2015 industry data and stats. Google is one popular source of data for marketers.
SearchCap: Google Kicks Emojis, Google Video Search Broken & Google’s Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sending Searchers To Nonexistent Videos Can’t find that video that Google listed in your results? It’s not you. It’s Google. Why Don’t My Leads Convert? – June 30 Webcast Ideas […]