PPC keyword strategy: How to align search intent with funnel stages
Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.
Topic: Google Trends
Redefining SEO: AI Overviews and the road ahead
Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.
5 things that led to a Google HCU recovery (and 3 that didn’t)
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
What is an AI winter and is one coming?
From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies.
Google Trends email subscriptions to stop working on October 29
This comes shortly after Google updated the user interface for the trending now results.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Google gives new look for trending now section of Google Trends
The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
5 ways to incorporate trends into your SEO content strategy
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
Google restores News and Discover after widespread disruption
Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.
13 questions to diagnose and resolve declining organic traffic
Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.
Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
What to know about PPC keyword research tools and match types
Learn the importance of keyword research and understand the different keyword match types and how to use them in PPC.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.
How to optimize your product feeds with ChatGPT and FeedGen
Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your PPC efforts.
AI-generated content in 2024: How to excel and where to exercise caution
The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this balance today and beyond.
Share of search: The SEO metric you can’t ignore
Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.
5 SEO content strategy considerations for 2024 and beyond
Excel in the evolving search landscape and boost your brand's visibility on diverse platforms by following these SEO and content tips.
How to find ideal niche keywords
Boost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility.
SEO scalability: We have a problem
Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn't.
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
3 steps for effective PPC reporting and analysis
An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.
Beyond search volume: Future-proofing keyword research for SEO
Evolve your keyword research strategy for modern SEO. Explore the shift from search volume to quality, context, and user intent.
An SEO guide to understanding user intent
Align content with different stages of a searcher's journey and leverage intent-based strategies for better SEO results.