Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. […]
April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does — just see our coverage from the last few April Fool’s Days for proof: Google’s Gags […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Snag A Sale From A Simple ‘Contact Us’ Page Getting website sales isn’t all about product pages and shopping carts. Many business owners forget there is a whole conversion […]
Google announced on Google+ that they have expanded Google Trends to add YouTube search support. Now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use this, go to Google Trends and search for […]
Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are […]
We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also did had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was […]
Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as […]
Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most Frequently Asked Questions In Search Retargeting Since we first brought true Search Retargeting to the market several years ago, we have seen a shift in the questions that prospects […]
By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I’ve also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Social Sidebar Gains Klout Scores & People Recommendations Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. […]
Google has merged two of its popular search/keyword research tools. Google Insights for Search has been absorbed by Google Trends; the combined tool keeps the Google Trends name and exists at the www.google.com/trends address, too. If you try to access the Insights for Search address (www.google.com/insights/search), Google redirects you to the new Google Trends. When […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012′s […]
Google’s famous “I’m Feeling Lucky” button on its home page has been changed to add new options such as “I’m Feeling Playful” or “I’m Feeling Trendy.” The long-standing “I’m Feeling Lucky” button, when selected (if Google Instant is off), will automatically take someone to the first page that appears in Google’s results for a particular search, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the […]
Google’s knowledge graph which launched a little over a month ago is reportedly often wrong. Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights […]
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
In the early days of ‘Mad Men’ marketing, half of all Marketing spend was famously wasted – the Marketer just didn’t know which half. Many a Marketer’s sleepless night was spent wondering what levers of their Marketing spend to push forward and which to dial back. Then, along came the Internet, and with it a […]
Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web sites where rather than talk about […]
More than 300 Billion searches were made in the US in 2011, according to ComScore. In December each year, the Big Three search engines publish the most popular searches of the year. In 2011, the top ten searches from the three search engines added up to more than 250 million searches alone. We thought it […]
US Republican presidential candidate Rick Santorum made a surprise leap ahead to practically tie Mitt Romney in yesterday’s Iowa caucus results. Now people are searching to find out more about him and discovering THAT result which makes comedy show hosts like Jon Stewart giggle. But rather than blame Google (or Bing), as Santorum has in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marketing solutions at Search Engine Land Understand Your Web Visitors Without Using Cookies Multi-site Management: Challenges and Solutions Holistic Marketing: Fitting All the Pieces Together What’s the Secret to Video SEO? […]
It’s as you would have expected — searches for Steve Jobs skyrocketed at Google, after news of his death spread. Oddly, Google Trends — which shows spiking search queries — failed to show this activity until hours later. Google, Yahoo Didn’t Show Spike Yesterday, I had some people ask me why Steve Jobs wasn’t showing […]
Another week, another round of updates from the slow phase-out of Google Labs. This week, good news for fans of one keyword-related tool, but bad news for fans of another.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ireland Greeting A Google Street View Car Wouldn’t it be cool to know when a Google Street View car was planning on taking pictures of your office or home? Most […]
I love search data. Being able to mine through millions of search queries to find out what people are really interested in is fascinating (and useful!). Google provides search data a number of ways, including Google Trends, Google Insights for Search, and via the Google AdWords Keyword Tool, and Microsoft has some great stuff via […]
Last week, in honor of the ubiquitous daytime talk show wrapping after 25 years of production, Yahoo released some search stats as the buzz leading up to the final show airing today (Wednesday, May 25, 2011) built up, with searches related to Oprah Winfrey rising 56% in the week prior. The queen of daytime has long been […]
I remember distinctly how Google reacted during the 9/11 attacks. Miserably, having to resort to using its ad space and special links on its home page to keep people informed, because its results were so out of date. How things have changed, in so many ways. Google On 9/11 Recall Google back on September 11. […]
The Royal Wedding of Prince William & Kate Middleton is about two weeks away, and interest continues to rise — including on Google. Below, a look at some wedding-related search activity. Wedding Terms Spiking On Google Google gave CNN Money a list of some top-rising terms that it deemed related to the wedding. Here’s a […]
Inner View: Google’s Keyword Research Tools Presentations from SMX West, March 2011 Google’s numerous keyword research tools are powerful, and best of all, free – but what are they really telling you? How exactly do they work? And is it a good idea to trust the signals that the keyword tool, trends, autosuggest and insights […]
A decades-old dispute involving Libya remains unresolved. How do news organizations spell the name of Libya’s leader, Muammar Gaddafi? The exact spelling has a bigger impact these days, where people search for news. Use the wrong spelling, and your story might go missing. Can search tell us the “right” one? More below.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six […]
With Hollywood’s golden night fast approaching, buzz is building in Yahoo! search for the 83rd annual Academy Awards set to air this Sunday, February 27, 2011. We’ll know soon enough if Yahoo! users are any better at predicting winners than Bing or Google Trends. According to Yahoo!: Searches for “when are the Oscars” are spiking […]
(For those wondering what time the game really does start, the 2011 Super Bowl between the Green Bay Packers and the Pittsburgh Steelers kicks off on Fox at around 6:30pm ET.) Before the Super Bowl in both 2009 and 2010, I checked out the search engine results for the Super Bowl start time. In 2009, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Huge Earnings Overshadowed By Leadership Change Google just announced Q4 and full year 2010 earnings. They also dropped the bombshell that Larry Page would be taking over as CEO, with […]
Inner View: Google’s Keyword Research Tools Presentations from SMX East, October 2010 Google’s numerous keyword research tools are powerful, and best of all, free – but what are they really telling you? How exactly do they work? And is it a good idea to trust the signals that the keyword tool, trends, autosuggest and insights […]
What are you going as for Halloween? If you’re dressing as Lady Gaga or Jersey Shore’s Snooki, perhaps think again. According to both Google and Hitwise, those are among the most popular Halloween costumes out there. And for dog owners, Yahoo has a take on dog costumes. “Rising” Costume Stars, From Google Google’s annual blog […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]
While many news organizations chase traffic by matching their news coverage to what’s listed as “hot” on Google Trends, Twitter, and elsewhere, a new report says hard news coverage actually makes the most money for major news publishers. Perfect Market, a company that works with publishers to help them make more money from search engine […]