Healthcare reviews: How to stay compliant and win in local SEO
Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.
Topic: Health Insurance Portability and Accountability Act
How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
How to train in-house LLMs on your brand voice
Learn how to teach your in-house AI to write in your brand voice, with step-by-step guidance and free prompt templates to get started.
3 pillars of AI-era SEO for regulated industries
From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
What is YMYL? Google’s high-stakes content category
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
SEO stakeholders: Align teams and prove ROI like a pro
SEO strategy needs buy-in. Learn how to manage SEO stakeholders, secure budgets, and communicate performance to execs, devs, and content teams.
How to prevent Meta Ads restrictions on health and wellness campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
Are you ready for Google Analytics 4? Have your say in our poll
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
How To Leverage The Best Local Content Source For Multi-Location Brands
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down […]
SearchCap: The Day In Search, February 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types […]
Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says
Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and Accountability Act. Members of the House Energy and Commerce committee grilled Pablo Chavez, Google’s director of […]
Microsoft Swaps Daily Deals Brand: It’s Now “MSN Offers”
In something of a surprise move, Microsoft has renamed its daily deals product and shifted the brand to MSN. It was “Bing Deals.” Now it’s MSN Offers. Apparently the change was the result of an effort to clear up perceived confusion. A press release went out but I discovered this through my in-box. Bing.com’s deals […]
SearchCap: The Day In Search, May 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Health Readies For Launch, In Test With Cleveland Clinic
The very long awaited Google Health may be about to launch. The New York Times and CNN have reports this morning that Google and the Cleveland Clinic are announcing a pilot program that reportedly will involve the creation of personal health profiles on Google for anywhere between 1,500 and 10,000 patients. These profiles will include […]