5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Topic: Hreflang
Google Search Console’s URL parameter tool is officially not working
Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks.
Google’s URL Parameters tool is going away
Google said this is because the tool has "low value."
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Google announces ‘Virtual Webmaster Unconference’
It seems like there won't be any formal presentations, instead, expect an open dialog between Google and attendees.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
How to spin a bad site migration into higher traffic and conversions
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
SEOs frustrated by Google’s belated pagination announcement
Apparently, people don’t like being kept in the dark.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.
Google Search Console reporting currently delayed
No need to panic, these reporting delays have no impact on your search rankings.
SEO Toolkit
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
SearchCap: Voice assistant study, SEO audits & PPC budgets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Surefire tactics to get the most value out of budget-limited campaignsApr 27, 2018 by Amy Bishop Since few people have money to burn, contributor Amy Bishop shares how to get the […]
SearchCap: Google algorithm update, changes to autocomplete & regional content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. […]
UK webmasters prepare for #Brexit – the EU is coming for your .eu domains
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
Google offers advice on how to get ready for the mobile-first index
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search […]
Why going global is essential to your business
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign?
SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
Below is what happened in search today, as reported on and from other places across the web.
Google Search Console expands reports for property sets
Google's property set feature in the Google Search Console just got way more useful.
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to roll out cross-device retargetingSep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months. Case study: JavaScript blocking Google’s view of […]
SearchCap: Google AdWords experiments, Google profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & ExperimentsSep 12, 2016 by Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17. […]
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in […]
SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
SearchCap: Apple search ads, Google trending auto-complete & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google opens home service ads to HVAC services and electricians Apr 15, 2016 by Ginny Marvin The local ad product is also now available in Sacramento, CA. Google local results get […]
SearchCap: Google image saving, link building outreach & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The real impact of Google’s new paid search ad layout on organic searchMar 29, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display […]
SearchCap: Google App Streaming Live, Hreflang Notices & AMP Next Week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Indexing & The New Frontier Of SEO: App Packs & App Store Search Feb 19, 2016 by Emily Grossman In this third and final installment of a series on app […]
Webmasters: Be On The Lookout For Hreflang Implementation Notifications From Google
Yesterday, Google sent out a large number of notifications to webmasters who have implemented hreflang markup incorrectly.
SearchCap: Google Penguin, Google Maps, Hotel Booking & Hreflang
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Penguin Refresh Months Away From Happening Google’s Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run […]
Google Search Console Sends “Incorrect Hreflang Implementation” Notices To Webmasters
Google sent out mass notifications of hreflang issues to webmasters via the Google Search Console.
The Great Chinese E-Commerce Gold Rush
China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market.
SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session Ideas For SMX East Describe your “must see” topics and improve your odds of speaking by sharing your best session ideas with us. Google Testing Faster & Lightweight Mobile […]