How to create linkable assets with ChatGPT
Stop overloading journalists and content creators with studies they don't care about. Create assets that add value for their readers.
Topic: Microsoft Excel
B2B SaaS SEO: Mapping your keywords to the customer journey
Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.
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Explore programmatic SEO through practical examples, from travel and template collections to product comparisons and database-driven pages.
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10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
How to combine Excel and AI for keyword research
A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential to enhance SEO keyword research practices.
Inventory Forecaster
Last updated May 2023 Use our inventory forecaster to predict your likeliest results next month, as well as what likely scenarios look like. (It also works with revenue). If your results are increasing, expect them to keep going up. If they are decreasing, expect them to keep going down. Inventory Forecasting For Publishers As a […]
How to set up feed rules in Google Merchant Center and ensure quality product data
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Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
How to glean insights from impression share to boost PPC performance
Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here's how to calculate them at scale.
21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it's worth looking into these 21 alternative tools giving ChatGPT a run for its money.
How to create a winning content strategy framework
Your content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
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How to navigate SEO keyword research in the era of ChatGPT
Here's how far AI-driven chatbots can help with keyword research, what the tech can't do just yet and where SEO pros can deliver value.
PPC prioritization: Knowing where to focus efforts to make the biggest impact
Learn how to refocus your time and energy on the most important facets of PPC management right now and in the future.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
Your guide to PPC budget management in Excel
Maximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
How to level up your analytical skills with Excel
Learn Excel tips that will help you use and analyze data to identify the highest impact optimizations for your PPC campaigns.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
Top 10 PPC expert columns of 2022 on Search Engine Land
Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
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Use this SEO forecasting template to gain insights for 2023
Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead.
Marketing in a recession: How to avoid 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
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Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
Excel pivot table best practices for search marketers
Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.
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Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
What is Google’s Looker Studio and how you can use it
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7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
Now hiring: Marketing Services Client Success Manager
We're seeking a motivated self-starter to join our growing marketing services team.
Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.