Holiday ecommerce to hit record $253 billion – here’s what’s driving it
Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.
Topic: Mobile commerce
Paid search helps drive record-breaking $241.4 billion holiday season: Report
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.
How to win Black Friday and Cyber Monday in 2024
Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020.
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
Google Shopping Actions: The new cost-per-sale, unified shopping program on Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
Google: Search the primary and most often used mobile shopping tool
Survey says nearly 90 percent of mobile consumers turn to search first.
Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
Achieve Holiday Zen Through The Art Of Paid Search Planning
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people.
Yahoo Buys Social Commerce Site Polyvore
Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.” There’s also a strong mobile shopping […]
SearchCap: comScore Data, Google Autocomplete API & PPC 2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast Learn how reviews can help drive SEO traffic and revenue. US Desktop Search Rankings Hold Steady; Google Maintains […]
Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday.
Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads
Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline retail inventory data has been largely unavailable until very recently, causing consumers in most […]
GM Turning Its Cars Into Rolling (Local) Search Engines
Company hopes that 4G LTE will attract and retain OnStar subscribers.
SearchCap: Bing Content Quality, Google Maps Evolves & Sofa Sunday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Create Useful Links, Think Like A User, Not A Content Producer Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode […]
Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize on this growth, Google is now providing more detailed product information available from Google […]
Walmart Brings Product Search To The In-Store Experience
Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart “Search My Store” feature offers a view into the future of in-store app usage. The combination of real-time online inventory and indoor location is making possible new types of in-store, digitally-enhanced experiences for shoppers. […]
SearchCap: States Threaten Action If Google Doesn’t Delist “Illegal Sites”
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: States Threaten Action If Google Doesn’t Delist “Illegal Sites” According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites […]
Survey: Search Engines Dominate Mobile Product Research
Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the […]
Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on […]
Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users
Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the […]
What The Closure Of UK Malls & Main Street Retailers Means For Online
The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an increased downturn for the sector since 2009. The recent closures had legacy presence in bricks and mortar on the UK high street (AKA: the UK’s Main Street or Mall retail profile) […]
SearchCap: The Day In Search, January 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Is Google Hijacking Semantic Markup/Structured Data? In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in […]
SearchCap: The Day In Search, December 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Image Search Adds Social Sharing & Continuous Scrolling Yahoo announced two new features on Yahoo Image Search, social sharing and continuous scrolling. Social Sharing On Images: Yahoo Images enables you […]
Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday
The data were coming in all weekend; retail sales on Black Friday broke records this year. Figures released by a varied group of sources, including IBM, the National Retail Federation (NRF), comScore, Channel Advisor and ShopperTrak all reported significant increases in Black Friday consumer spending. Lured by “doorbuster” deals and earlier opening hours, Black Friday […]
Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11
More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US […]
Mobile Holiday Shopping: New Opportunities & Top Tactics For Success
To get us in the holiday spirit, let’s start with some stats: Mobile shopping is expected to grow by 40 percent year-over-year, and according to the latest Google trends data, 15 percent of search queries during the holiday season are expected to come from mobile devices. Based on a study conducted by Admob and featured on […]
Google: 44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile
Google has done some calculations based on mobile query growth patterns over the past few years and come out with a remarkable projection for the coming holiday shopping season: “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.” […]
SearchCap: The Day In Search, August 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Adds ‘Lists’ Functionality For Profiles & Pages Over the past few years Foursquare has been rapidly evolving, and their newly announced “lists” feature looks like a very promising new addition. […]
SEMPO LA Event Highlights Rapidly Emerging Opportunities In Mobile
At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed […]
Punchd Acquisition Builds Out Google SMB-Products Suite
Last week Google bought a company called Punchd (first reported by TechCrunch). It was a small acquisition but may turn out, in several respects, to be more significant than it looks. Loyalty Card on a Smartphone Essentially Punchd enables small businesses (SMBs) to run loyalty programs on smartphones, very much like paper punch cards (e.g., […]
Foursquare & American Express Specials Rolled Out Nationwide
Today Foursquare announced that their Austin-based SXSW test with American Express is going national. The initial Austin-based partnership between Foursquare and American Express gave significant discounts to users who made purchases at local merchants using their Foursquare account tied to an AMEX card. Many of the initial tests were very lucrative for the user checking in; […]
Majority Of Smartphone Users Online “Multiple Times” Daily
In New York, at the Mobile Marketing Association forum, Google presented sponsored research on global smartphone user and marketer behavior. The data come from two related studies. The first is an “an online survey of thousands of mobile consumers in 30 countries.” The second is based on “a telephone survey of 1,000 marketing decision makers,” […]