COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV.
Topic: Multichannel marketing
Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.
Enterprise Call Analytics Platforms: A Buyer’s Guide
Introduction The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are […]
Video: Tony Wright on SEO attribution and reputation management
Learn from this industry vet about some fundamental SEO topics.
Google Ads significantly streamlines attribution reporting
It's also dropping "Search" from the name.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
Yelp launches ‘Showcase Ads’ and store visits attribution
The new products are intended for national and multi-location brands.
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.
Google Ads conversion reporting bug (mostly) fixed
Four reports remain impacted.
Google Ads overreported conversions due to bug — working on a fix
Conversion reporting is affected between November 11 and November 20.
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
SMX Overtime: When to use automation to improve account performance
PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn't, in smart shopping campaigns, automated bidding and third-party automation tools.
The big picture: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
All Google Ads attribution reports will soon include cross-device conversion data
Make note, the change takes effect May 1.
How call tracking is becoming ‘conversational intelligence’
Marketers have really only scratched the surface of what call analytics can do.
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
Waze partners with WPP to literally drive traffic to retail stores
The partnership will launch in North America and parts of Europe.
How to choose a location data provider
More than 20 questions to ask location-intelligence companies.
SearchCap: Google AMP errors, Google My Business messaging & Search Engine Land Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo is growing fast but not enough to grab SEOs’ attentionJan 28, 2019 by Greg Sterling The search engine’s share is small but some of its metrics are better than Bing’s, […]
SearchCap: Digital agency survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Help us understand how digital agencies are evolving: Take our surveyNov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Recent Headlines […]
Google Ads announces new click-to-message ad features and store visits updates
The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX East.
SearchCap: Bing Search Ads with LinkedIn data, Google cache bug resolved & cross channel attribution
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google fixes the cache 404 issue with mobile-first indexingOct 23, 2018 by Barry Schwartz After several months, Google has fixed the bug that caused the cache page to fail to load. […]
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality […]
Yelp tests offline attribution using guest WiFi and email matching
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan […]
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour […]
SearchCap: AdWords parallel tracking, Google Attribution & local search updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 ways to generate links with online influencersOct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand […]
Google expanding Attribution beta to hundreds more advertisers
Google's anticipated multi-channel attribution product is rolling out to more advertisers.
Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google's head of search ads.