Marketing attribution models: The pros and cons
Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.
Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
Meta's new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
Editor’s Note: What is Pay Per Click Tracking? PPC tracking helps you analyze how users interact with your ads, from clicks to conversions. It includes metrics like cost-per-click (CPC), calculated by dividing ad spend by clicks, to evaluate and optimize campaign performance. Tracking and measuring are essential for reporting on performance and optimizing your pay-per-click […]
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
First-click, linear, time-decay, and position-based options will no longer be available.
Engaged View-through Attribution (EVTA) helps advertisers gauge the impact of engaged views on conversions.
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates."
The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
Learn how your brand can thrive by embracing this strategy.
Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action.
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers.