What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
Topic: Perplexity AI
Want lasting AI brand visibility? Stop looking for hacks
Build durable organic growth by aligning teams around authority, entity consistency, technical foundations, and real customer intent.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
What 9 million AI answers reveal about search visibility
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
Perplexity AI user and revenue statistics
Perplexity is one of the fastest-growing AI search engines. We break down the latest Perplexity stats, including growth, revenue, and more.
7 AI search myths, debunked: What the data says about SEO
What happens when you test AI search claims against real-world data? Some of SEO’s newest conventional wisdom doesn’t hold up.
Generative engine optimization (GEO): How to win AI mentions
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
SEO attribution is still broken. Stop trying to make it perfect.
You don’t need to reconstruct every touchpoint. You need enough evidence to understand what’s contributing to the outcome.
How to become the answer in AI search: The ASC framework
What does AI say about your brand? Analysis, SEO, and content turn that answer into a practical visibility plan.
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
SEO report template: Show results, save time, get buy-in
Simple, free monthly SEO report template to demonstrate the true value of your SEO efforts. (Not just your keyword rankings.)
Five best HARO alternatives (expert review)
Discover 6 powerful HARO alternatives for media outreach and backlinks. Compare features, pricing, and success rates to find your best option.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
From content creation to content orchestration: How agentic AI changes the role of content strategists
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Calls and clicks keep falling as Google Maps becomes the destination
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Reddit is the keyword research tool you’re probably not using
Use Semrush to mine Reddit's rankings for content gaps, unanswered questions, and opportunities to strengthen your search visibility.
AI search is here, but marketers still call it SEO
New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Want more AI visibility and citations? Start monitoring trends
Learn how monitoring keyword and topic trends helps you publish early, build authority, and improve your odds of getting cited in AI search.
A 5-layer framework for measuring AI search performance
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
Why the traditional link building model no longer works for AI search
High-DR links, paid mentions, and link exchanges can look authoritative without giving AI systems enough credibility to recommend your brand.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
How category framing changes which brands AI recommends
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.