Good GEO is good SEO
Generative Engine Optimization (GEO) builds on SEO fundamentals. Learn why good SEO practices—content, links, UX—still power visibility in AI search.
Topic: Perplexity AI
Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
How to measure your AI search brand visibility and prove business impact
Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.
The reign of forums: How AI made conversation king
AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
AI-generated content: Benefits, risks & SEO best practices
AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings.
Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.
The new SEO sales tactic: Selling the AI dream
Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.
Black hat GEO is real – Here’s why you should pay attention
AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win.
ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.
Cached pages in SEO: What they are and how to use them
Cached pages reveal how Google last saw your site. Learn how to check, troubleshoot, and leverage caches—whether you’re new to SEO or managing at scale.
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
How to know if your GEO is working
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
Google Search gets Nano Banana in Google Lens
This is Google's latest image generation technology from within Gemini - now available in Search.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
AI search relies on brand-controlled sources, not Reddit: Report
New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
How to measure and maximize visibility in AI search
Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
The rise of technical branding in the age of AI search
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
AI Search Strategy: The Seen & Trusted Brand Framework
AI search strategy guide: Apply the Seen & Trusted Framework to get mentioned and cited by ChatGPT, Google AI Mode, and other AI platforms.
Unlinked mentions: Measure brand impact beyond links
Unlinked mentions still matter. Learn how to track them, evaluate their SEO and PR value, and use insights to strengthen brand visibility and authority.
Share of search: Measure your brand’s visibility in the SERPs
Share of search tracks your brand’s search demand vs. competitors. Learn why it matters, how to measure it, and tips to boost your market visibility.
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
Rethinking the funnel with LLM tracking analytics
As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
The must-have social media tool for multi-location brands in 2026
Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.
Hidden prompt injection: The black hat trick AI outgrew
Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.
AI hype vs. SEO reality: What actually drives leads and revenue
AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.
TikTok’s U.S. future rests on Trump–Xi meeting this week
A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.
AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live
Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Measuring GEO: What’s trackable now and what’s still missing
Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.
GEO and SEO: Convergence, divergence or something in between
As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold.