Will Google’s AI Overviews kill the click?
Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.
Topic: Perplexity AI
What is AI SEO? How artificial intelligence is changing search optimization
Discover how AI is revolutionizing SEO — from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
Writing for SEO: How to write snippet-friendly content that wins in Google and LLMs
Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks.
Inside the AI-powered retrieval stack – and how to win in it
The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank Fusion have changed the search stack.
5 practical SEO experiments with AI as a co-pilot
What if AI could assist in your SEO experiments? See how generative AI can act as a co-pilot to transform your workflows.
AI visibility: An execution problem in the making
AI discovery systems don’t crawl like Google. Learn the execution pitfalls keeping your brand invisible to LLMs.
Why PR is becoming more essential for AI search visibility
In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.
6 tactical ways to responsibly use AI for everyday SEO
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.
Relevance is the new ranking signal: How AI search redefines optimization
In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen.
LLM traffic not as engaged as organic traffic: Study
The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
Strategic PPC moves to offset traffic loss from zero-click search
As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap.
Google is testing ads in third-party AI chatbot conversations
Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Claude Sonnet 3.7 is the leading LLM for AI SEO: Report
Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway).
Search, answer, and assistive engine optimization: A 3-part approach
Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.
How to choose the best AI visibility tool
Need a way to track AI rankings? Learn what to look for when choosing among the dozens of new AI visibility tools on the market.
How and why to ‘be the primary source’ for organic search
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
How to track visibility across AI platforms
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.
Trump extends TikTok sale/shutdown deadline by another 75 days
ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.
6 easy ways to adapt your SEO strategy for stronger AI visibility
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.
Answer engine optimization: 6 AI models you should optimize for
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.
Microsoft Bing/Copilot use schema for its LLMs
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.
As AI scraping surges, AI search traffic fails to follow: Report
AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%
Microsoft Bing testing Copilot Search
Is this the next version of Bing Search or AI Search?
Optimizing for AI search: Why classic SEO principles still apply
AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
2025 predictions for top B2B paid media channels
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.