How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Topic: Personal data
How to use Call assets, lead forms, and Message assets in Google Ads
Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ads.
Google spam reports with personally identifying information won’t be used and processed
This is a change from what Google announced only a week ago.
When server-side tagging makes sense for your brand
As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization.
How to see AI search prompts inside Google Search Console
See how long-tail Google Search Console queries reveal AI-style prompts, plus a regex trick and ways to turn raw data into tracking insights.
How to get smarter with AI in PPC
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
3 reasons not to block GPTBot from crawling your site
There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.
9 strategies for removing negative content from the web
Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.
12 SEO pitfalls to avoid during a website platform migration
Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition.
Google Analytics 4 adds new features to improve data security and report accuracy
Marketers can now redact client-side text and exclude Google data signals from reports and explorations.
How SEOs can detect and address user data leaks
Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection.
How to improve enterprise-level crawling and indexing efficiency
Here are three real examples of what happens when enterprise SEO goes wrong – and how you can safeguard large websites from costly mistakes.
How to set up an offline conversion import from Salesforce into Google Ads
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
Why Your Website Needs A Cookie And Privacy Policy (And How To Add One)
Are you trying to build up a website or blog? If so then you must be very excited: your website will take the shape of your dreams, projects and interests. On the way to reaching your aims, there is something that has to be considered carefully in your plan: the law. In particular – privacy […]
CRM data is messy, but it can clean itself up
Different strategies for data hygiene
How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now!
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least some of the queries they pay for.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan […]
SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google City Searches Now Include Hotel Booking Info In Knowledge Graph Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for […]
YP Introduces Cross-Device Retargeting With Local Search Query Data
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and […]
Google History Added A Section For Your Google Now Cards
Check your Google Now Card history in your Google Web History section.
Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man complained that his personal health history was being used for ad targeting purposes. […]
3 Location Requests For Enhanced Campaigns
The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particularly those with meaningful brick and mortar footprints. The reality of Enhanced Campaigns today doesn’t create much urgency to switch over. We don’t get any more controls, and in fact, we lose some. However, the near-term future of EC […]
Microsoft Tightens Relevancy And Quality Requirements In AdCenter
Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are set to take place tomorrow, August 31, though the company says it won’t begin enforcing the changes until the next week or two, giving advertisers a chance to make changes, if needed, […]
Google Steps Up Privacy Requirements For AdWords Advertisers
If you’re going to advertise on AdWords, you’d better be safeguarding users’ personal and financial information on the landing site. So say new policy guidelines released today by Google. The new global requirements for all AdWords advertisers govern sites that request payment, financial or personal information from visitors. They will take effect May 17. If […]
Class Action Suit Targets Google, Seeks Elmination Of Search “Referrer” Leakage
On the heels of a formal privacy complaint by former FTC employee Chris Soghoian targeting Google’s embedding of search queries in page URLs, a new class action lawsuit takes aim at the same thing. It seeks monetary damages and an injunction against Google’s alleged sharing of searches with third parties. Google Said To Share User […]
Privacy, “The Creepy Line” And Beyond: It’s Not Just About Google
Most of you have seen the recent and now semi-infamous quote from Google CEO Eric Schmidt about how Google goes right “up to” what it considers a taboo boundary — “the creepy line” — but not beyond: “There is what I call the creepy line,” he said at an event at the Newseum. “The Google […]
SearchCap: The Day In Search, April 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Do Americans Access Government Data? Search Engines. The Pew Internet & American Life Project has issued a new report about how Americans access government information. They found that 82% of […]
You Don’t Own Your Own Business Details Anymore
Who owns your business details – your phone number, address, company name? As the owner of a business, do you have the right to choose where your details are listed online in search engines, directory sites, blogs, forums, social networks, and, do you have the right to force such sites to remove your details? What […]
Anonymizing Google’s Server Log Data — How’s It Going?
Back in March 2007, Google promised to begin anonymizing log data to better protect user privacy. That kicked off a wave of privacy pledges from competing search engines. In addition, by agreeing to limit itself, it inadvertently got the European Union to demand even faster data destruction. Below, a look at Google’s progress toward its […]
Privacy Policy
Your privacy — and the ability to direct how your personal information is used and shared — is a priority we share. The websites and the other services we provide may gather information about you. This policy explains how this may happen, what we will do with personal information we collect, and how you can […]