The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
Topic: Procter & Gamble
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to move more sites to mobile-first index in coming weeksFeb 21, 2018 by Barry Schwartz Google plans to roll more sites into the mobile-first index in the near future. Are […]
Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]
CNBC report says product promotions on Alexa are already being tested.
SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses […]
SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google Q&A, voice search expands, app-install ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: SEO periodic table, Google updates & rank tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains […]
SearchCap: The Day In Search, February 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
SearchCap: The Day In Search, November 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog […]
Why Enterprises Cannot Ignore Deep Link Building
Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without any focused link building effort. In some sense, you could say that they get these links “for free.” Since this is the case, do these sites really need to have a dedicated link building effort in place? […]
SearchCap: The Day In Search, February 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Court Fines Google $660,000 Because Google Maps Is Free Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by […]
SearchCap: The Day In Search, May 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Sparkbuy: Comparison Shopping Site Now Closes, Team Remains Google has acquired Sparkbuy, a comparison shopping site that has focused on laptops. The site closed today as part of the […]
SearchCap: The Day In Search, December 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Improves Image Search With Tabs & Page Preview As Greg covered earlier, Bing announced a ton of new features today. One of those features is an improved image search. The […]
What’s In A Brand? AOL Becomes “Aol.”
One wonders how much the branding consultancy Wolff Olins was paid to help create America Online’s new “brand identity.” Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change (so far) is the move from uppercase to lowercase letters: from “AOL” to “Aol.” Here’s how the release describes that […]
NetBase Debuts “Semantic Search Showcase” With HealthBase
Netbase is an enterprise-facing software and search company that appears to have one of the most advanced search platforms in the market. Earlier this week during a briefing Netbase marketing and product VP Jens Tellefsen asserted that no other search provider in the consumer or enterprise segment was as advanced — an audacious claim. Tellefsen […]
SearchCap: The Day In Search, November 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
“Googlers” & “Proctoids” Swap Jobs To Learn From One Another
A New Odd Couple: Google, P&G Swap Workers to Spur Innovation from the Wall Street Journal reports that Google and Procter & Gamble are engaging in employee swapping. Google is known to have a very relaxed and free work environment, while P&G is known to have a very strict and rigid environment. P&G’s employees often […]
SearchCap: The Day In Search, November 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Branding & Search: Your Best Defense Against Losing Ground to Competitors
I’m convinced that it’s human nature to resist accepting and acting on what we know to be true. Take exercise for example. How many times have you heard doctors, and the whole medical community for that matter, proclaim the benefits of exercise, and recommend it as a key component to staying healthy? Yet despite the […]
Google’s Corporate America Reputation Ranks Top
Google has best reputation in U.S., airlines fall: survey from Reuters reports on a recent Harris Interactive study that showed (PDF) Google is the number one company ranked for corporate responsibility in America. Google took over the number one spot from Microsoft, who is now ranked number ten. Here is the top 10:
Google: Not American’s Most Admired Company (But Almost)
FORTUNE magazine released its America’s Most Admired Companies of 2008 list, and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn’t surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny. Google ranked at number four while Microsoft […]
Are Your Customers Looking For A Problem? Solutions Are Search Marketing!
The main problem with marketing is it’s too much marketing and not enough problem—your customer’s problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting how great our products are, the Internet rewards companies that let their customers come to them. And just how do you let your […]