Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics I’ve watched Microsoft fight Google in search for a very long time. Bing has come a […]
I’ve watched Microsoft fight Google in search for a very long time. Bing has come a long way, and I’ve been pleased to see a strong competitor emerge. But Microsoft hasn’t actually hurt Google’s share. It’s only robbed from its partner, Yahoo. So how’s Microsoft going to beat Google? Comments from departing CEO Steve Ballmer […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will […]
Since the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis. Now Digital Marketing Works (DMW) has conducted an extensive study of what might be called “Carousel […]
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well — after all, few stakeholders make […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What Makes You A Best In Class SEO? Survey Says… Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a […]
Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success. Three key areas where the most successful search marketers thrived? Content, reporting excellence, internal education and evangelism. The […]
Bing rolled out an update to its iPhone app late Tuesday night that features a new homepage menu, additional sharing options and improved syncing across platforms. Bing 4.1 for iPhone features a new homepage menu that’s accessible from the bottom of the app display. It offers quicker access to Bing Maps Bing Image Search Bing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Patent Search Expands To China, Germany, Canada & WIPO Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional […]
This evening, Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic of Bing’s deeper integration across the Microsoft’s products and devices. The company has devoted a lengthy blog post to the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Releases New API, Version 9 Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to […]
In a recent video answer by Google’s head of search spam, Matt Cutts, Google said that spammers rarely use multiple or mass number of ccTLDs in an effort to spam. This comment came from Matt Cutts when he answered a question on if it is duplicate content to have the same content on an IPv4 […]
9to5mac.com reports Apple has quietly taken the beta label off of their voice search feature, Siri. If you look at the iOS 7 Siri, the page makes no mention of beta anymore. The old iOS 6 version had the beta label on it, but iOS 7 Siri has removed that label. Here is the iOS […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Updates Answers For Social And SEO Value It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search […]
It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. Even in its dilapidated state, Yahoo Answers is […]
Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-level deep links beneath the main deep links. Here is a picture […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added […]
What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added a new feature today, “Trending Top Charts,” to show interest areas that are spiking in popularity outside the norms. Most Searched For Vs. Trending For example, the Top Charts area shows the Ford Mustang and Ford F-Series are the most […]
Google announced today that the link data within Google Webmaster Tools is much broader, more diverse cross-section of links. What does that mean? Well, instead of showing you links in alphabetical order, exported in “lexicographical order” – Google is now showing you sample links “uniformly from the full spectrum of backlinks rather than alphabetically.” Google […]
Do you run a small business? Or do you provide search marketing services for companies who serve predominantly local customers? Then you know so-called “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts. At SMX East, you’ll get some great street-savvy […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Quietly Brings Back RSS Feed Option To Google Alerts The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed […]
Yelp quietly made a pretty big expansion of its search capabilities on iOS within the past week. The company’s latest iOS app update included a new photo viewer, increased visibility of bookmarked businesses, improvements to review highlights … and about 15 new search filters that should make it easier for users to find the specific […]
Google’s head of search spam, Matt Cutts posted a new video today talking about the Panda update. The question he tried to answer was, “what should a site owner do if they think they might be affected by Panda?” Matt’s short answer to the question is to make sure to write high quality content, content […]
It’s pretty easy to sit back and slam Google for how you think it should make decisions when it comes to search listings. It’s much harder to actually make those decisions, when you have a deeper understanding of all the implications involved. To experience this better, here’s a chance to put yourself in Google’s shoes […]
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of design to these high-ticket companies may seem impossible because […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam […]
In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam tactic that Google will take action on. The question was Does Google take action on automatically generated pages that provide no added value? The answer is, yes. Of course, Google is not perfect and if you see […]
PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting's-sake trap and there have been some surprising stand-out reports that I think are generally underestimated by most SEOs.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]
Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the articles you publish with that sign in will now be associated with your […]
In a video released today on the Google Webmaster Help YouTube channel, Google’s head of search spam, Matt Cutts said: typically, links that are nofollowed can’t hurt your rankings in Google. That being said, while most cases are that links that have the nofollow attribute on them will not negatively impact your rankings in Google. […]
Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don’t simply mass or template email web sites blindly for links. Don’t […]
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study, I’ll reveal exactly how they did […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Include Local Product Inventory In Search Results Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for […]
How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them into your ad system? I don’t think Google planned for this to happen. But that’s the end result, […]
Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than the current 90 days, Google has said. The news came in response to an article today on Search Engine Land covering a conflict between Google limiting the time period […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google May Be Updating Their Algorithm But They Won’t Confirm It Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about […]
Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing. In short, many SEOs and webmasters were complaining that their rankings in the Google search results have declined drastically. In addition, many sent me images of their analytics, […]
Bing announced some upgrades to Bing Video search. The upgrades include additional search filters, larger video thumbnails, pop-out hover previews and video overlay and improved navigation. New filters – Allow people to easily filter through video content categories by length, date, resolution and source. Bigger video thumbnails – Larger thumbnails make it easier for people […]