Topic: Search engine optimization

Bing Testing Favicons In Search Result Snippets

Bing is testing displaying favicons in the search results, next to the title of the search snippet. A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the search results, but rather one of Bing’s many tests to the search results user interface. […]

SearchCap: The Day In Search, August 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending that those who place widgets on their […]

Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets

Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending that those who place widgets on their sites, or those who distribute widgets, should place a nofollow on the links within the widget code. Matt Cutts said, “I would recommend putting a nofollow, especially on widgets.” The reason is because […]

Google Says “Snag” Has Taken Manual Spam Actions Viewer Offline

If you’re not seeing the “Manual Actions” feature in Google Webmaster Tools, you’re not alone. Many webmasters have taken to Twitter and other social networks to say that the link has been removed from their accounts, and Google has updated its original announcement to say that a “snag” will delay full launch for a couple […]

SearchCap: The Day In Search, August 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month Because of their share of the search market, Google is most frequently targeted by copyright holders filing DMCA complaints, […]

Google Releases Seven Videos On Typical Manual Spam Actions

Earlier today, Google launched manual spam actions to Google Webmaster Tools where you can see if your site currently has a manual spam action. To help those who have received some of these manual action notifications, Google created seven videos for the most common manual action notifications. The videos include user-generated spam, hidden text and/or […]

Bing: We Added A Border To Our Ads To Make Them More Visible

In response to our post yesterday about the often-invisible background shading on ads in the search engine results, Derrick Connel, Corporate Vice President of Bing Program Management at Microsoft, followed up with Danny Sullivan on Facebook to say: As a small comment on Bing — the ads have 2 design elements for mainline ads. We […]

SearchCap: The Day In Search, August 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Research Says Search Engines Have Little To Do With Promoting Pirated Content A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues […]

New Research Says Search Engines Have Little To Do With Promoting Pirated Content

A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues that search engines have been unfairly targeted in the quest to impede online copyright infringement. According to the paper, the perception is that search engines are the primary culprit in copyright infringement cases, offering visibility to unlawful […]

Local Search Marketers Guesstimate 2013 Google Ranking Factors

Despite the annual changes in the local search ecosystem, the ranking factors that Google uses to determine its local search results haven’t changed much over the past year. So say the 35 local search marketers that contributed to the 2013 Local Search Ranking Factors — organized again this year by David Mihm, and published this […]

SearchCap: The Day In Search, August 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Introducing “In-Depth Articles” To Search Results Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles […]

Google Introducing “In-Depth Articles” To Search Results

Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from what appear to be recognized and higher quality sources. Google suggests […]

Bing Brings Faster Search Results, Infinite Image Scrolling, Snapshot & More To Windows Phone 8

Bing announced a number of new upgrades today for the Windows Phone 8, including search feature design updates, infinite scrolling for images and videos, ten new “Instant Answers” topics, and a new mobile version of Bing’s “Snapshot” feature that offers at-a-glance information. With the new updates, tapping the Search feature on a Windows Phone 8 […]

SearchCap: The Day In Search, August 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms Google’s head of search spam, Matt Cutts announced in a video that Google fights search spam […]

Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms

Google’s head of search spam, Matt Cutts announced in a video that Google fights search spam at an international level but does tend to have a stronger spam fighting sense in the Google.com, English search results. Matt Cutts explained that with most of Google’s spam fighting algorithms, such as the Panda and Penguin algorithms, Google […]

SearchCap: The Day In Search, August 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool Google announced they are migrating three existing AdWords tools directly into a new version of the Google […]

SearchCap: The Day In Search, August 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?” Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected […]

SEO

Changes Afoot At Search Engine Land & Marketing Land Columns

I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find […]

Welcome Lauren Litwinka, New Community Editor & Congrats Monica Wright, New Director Of Audience Engagement

Search Engine Land keeps growing our staff! Today, we’re happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting with our audience on Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr and many other places where Search […]

SEO

Slideshow: Search Engine Land’s Guide To SEO

Earlier this month, we announced the addition of Mobile as a new SEO element in the updated Edition of the Search Engine Land Periodic Table of SEO Success Factors, following a Google announcement that mobile site optimization is a factor in search rankings. The Search Engine Land Guide to SEO explains each of the success factors […]

SearchCap: The Day In Search, July 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and […]

SearchCap: The Day In Search, July 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Links In Press Releases Should Use Nofollow Like Paid Links Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I […]

Google: Links In Press Releases Should Use Nofollow Like Paid Links

Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases. The specific line in the link schemes document is: Links with optimized […]

SearchCap: The Day In Search, July 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it […]

Link Building Outside The Box: Outreach & Content Refreshing

Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorithm changes. Building Links With Content Google has made it harder to build […]

SearchCap: The Day In Search, July 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, […]

Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases

Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to this document include: Large-scale article marketing or guest posting […]

SearchCap: The Day In Search, July 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 […]

SearchCap: The Day In Search, July 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product Ads Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product […]

Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”

In the latest video answer from Google’s head of search spam Matt Cutts, he answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only if, it is being done in a non-spammy way. Use of expandable content sections is very […]

Google Continues Censoring Piracy-Related Search Suggestions By Blocking Grooveshark

TorrentFreak reports Google has added another website to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark, but told TorrentFreak, “our algorithms prevent terms closely associated with piracy from appearing in Autocomplete.” Back in January […]

SearchCap: The Day In Search, July 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late […]