Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results. When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep […]
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s focus on mobile, mobile SEO is something all companies should be considering – not just Fortune 500 organizations, and definitely more […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dive Deep! Attend A Marketing Workshop At SMX East In NYC. Register Now! Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an […]
Are you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 10 Features Unique To Bing Ads That You Might Not Know About On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that […]
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, so it can be hard to keep up with the different features offered in Bing Ads. AdWords users will be familiar with the […]
Want to know what the PageRank of a page is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past six months. The Google Toolbar is how non-tech-savvy people can discover how much Google trusts a page, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later […]
Google’s head of search spam, Matt Cutts, asked last night via Twitter for webmasters and SEOs to fill out a survey on the topic of small sites and Google rankings. Matt Cutts asked “if there’s a small website that you think should be doing better in Google, tell us more here. The form makes it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets 5,000 Reconsideration Requests Per Week Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google […]
Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google Webmaster Tools. In January 2013, Google said it had taken manual action on 400,000 different websites and averaged about 5,000 reconsideration reports each week. As you can imagine, that is a […]
Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool. Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of 59 on Topsy.com compared to just 45 for “Keyword […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the […]
Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even destroy hard-won search result placement. Other changes are minor, but if your site happens to be subject to the “new rules” you need […]
Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly’s content optimization platform. Parse.ly just […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching […]
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen years worth of online brand equity, HomeAdvisor.com’s CEO Chris Terrill and CTO Brandon Ridenour understood switching the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product […]
Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways for merchants to have product listings. Shopping Results Integrated Here’s an example of how the new […]
Travelocity, one of the web’s longstanding travel search engines and online travel agencies, is getting out of the travel search business. The company announced a “strategic marketing agreement” yesterday with longtime competitor Expedia, which calls for Expedia to begin powering the technology used on Travelocity.com. As the Wall Street Journal reports, that will include powering […]
Microsoft’s Meenaz Merchant, Senior Program Manager at Bing, posted a behind the scenes look at why Bing is a better image search engine than Google. Here are the seven examples on scenarios on why Bing is better than Google with image search, as described on the Bing blog. (1) Entity Understanding – Bing says while […]
BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search. 49% was the average, in fact, it is higher for the technology industry. BrightEdge said that “56% of traffic […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now, including information to alert you to your […]
Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint. In the screenshot below, you’ll see query performance when an ad was shown, when an organic listing displayed and when […]
In a recent video answer, Google’s head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more or […]
Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free Bing searches, SafeSearch filters to remove adult content from all Bing searches […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – […]
Trying to get your head around Google authorship? The Google Webmaster Central blog has posted a new FAQ designed to provide some answers. What Qualifies For Authorship? What pages can have authorship applied to them? Criteria include the page actually being mostly authored by the designated author, that it carries a byline and that it’s […]
In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure that budget, as he details some good tips — […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Without Fanfare, SEMPO Turns 10 Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing […]
Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News thread saying, “correlation != causation.” He said […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as […]
Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or other third-party sources. Techno-Net first spotted […]
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960’s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support somewhere […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study] Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling […]
What do webmasters do when receiving a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google told us back in June that we should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing to our sites. In fact, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Brings More “Now” To Search With New Quick Answers Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick […]
Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers” regardless of platform. These new search capabilities focus on “travel and logistics” use cases: reservations, flights, package tracking and calendar entries, among a few others. The content and capabilities will likely expand over […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Editor Update Brings Upgraded Sitelink Management And More Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now […]