Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take Twitter Campaigns To The Next Level With SEO Data You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want […]
Remember in August Google launched a new algorithm we coined the Pirate Update? It basically looked at the number of valid DMCA takedown requests processed and used that data to downgrade the rankings of sites that were found to be abusive in this area. Since then, it appears some people have been abusing the algorithm. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Beyond Google: In App Search Tools A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile […]
In a recent video by Google’s head of search spam, Matt Cutts said that 90% of the messages sent out via Google Webmaster Tools are related to black hat issues. Whereas only 3% of those messages were specifically about unnatural links. This video response comes in response to many webmasters thinking that of the 700,000 […]
Screen related searches are the backbone of Yahoo!’s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo! in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo’s top search trends for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Medications To Its Knowledge Graph Searchers in need of medical information will begin seeing detailed information on medications as part of Google’s Knowledge Graph product. In today’s announcement, Google […]
Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally. The marriage between search practitioners and the engines has always been, at best, a work in progress. On one hand, search engines […]
Google has confirmed that they ran a refresh to the Google Panda algorithm on Wednesday, November 21st. On November 20th, we asked Google about a Panda refresh – since we were fairly confident there was some sort of update. Google told us there was no update but an update would be coming within 7 to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Competitor Analysis: Realize your Visibility Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun […]
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, […]
A security bug in Google Webmaster Tools has given users access to old accounts and websites that they’re no longer supposed to be able to access. The problem was discovered Tuesday and reported on several SEO blogs and news outlets — including (first, I believe) by Dave Naylor — and was discussed pretty heavily by […]
Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seeking Maps Fix, Apple Fires Mapping Team Manager And Asks Outsiders For Help According to a widely cited Bloomberg report published earlier today Apple has fired another executive in connection with […]
Oh baby, baby, baby oh… Sorry Biebs, you better believe you just got Kanye’d off the top searched celeb spot by Kim Kardashian. Ouch. But if you were her boyfriend… oh never mind. Let’s get on to the good stuff that Bing announced earlier this evening, the big list of 2012 Bing Trends. Bing’s biggest list […]
“What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Auto Industry Benefiting From Growth In Mobile Search Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto […]
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto manufacturers, local dealerships, reviewers and local automotive resources to render their sites properly for nearly half of their current traffic, but to also be at the forefront of getting higher visibility for […]
It’s been about two months since Google launched a “news keywords” meta tag for news publishers. How’s it going? Why didn’t Google the standard meta keywords tag? The company’s not saying, but it did shed a little more light on how to use the tag. Google launched the news keywords tag in September, designed as […]
It’s been about six months since Bing unveiled its Social Sidebar, and the search engine is now testing a new format that drops the gray background and which shows more matching content from friends and social networks. Before & After Here’s an example of how the Social Sidebar still looks for most people: Here’s the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia’s HERE Maps For iOS A Disappointment Nokia has many fans around the world who believe that its mapping service is the best one out there. And in selected ways it […]
In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread enforcement activity, saying it’s all in a day’s work […]
There are now enough indications to suggest that any antitrust settlement between the FTC and Google — and the FTC would much prefer to settle than test its case in court — won’t involve “vertical search.” An earlier Reuters report, probably resulting from an internal FTC leak, suggested that vertical search wasn’t the core of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, That Wasn’t A Panda Update — But One Is Coming We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout […]
Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) and agencies who serve large clients of $1 […]
We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout the weekend. Google tells us there was no Panda update over the weekend but is not confirming or denying if there was another type of update over the weekend. Google did however tell us they […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Important Trends Affecting The Local, Social & Mobile Industry On Tuesday last week, London hosted the Local Social Summit 2012, the fourth year this great (and growing) summit has been […]
Google’s Matt Cutts said on a Hacker News comment that those who are interested in switching their whole web site from http to https should go ahead and do that. I spotted this comment in response to Facebook going HTTPS by default, where someone mentioned that Google may have an issue indexing HTTPS content. Matt […]
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance […]
Google and Bing both hit all-time highs in U.S. search market share in October, while overall desktop search activity was up eight percent from the month before. All of that’s according to comScore’s October 2012 search activity/rankings report. Google’s market share rose two-tenths of a point, from 66.7 percent in September to 66.9 percent in […]
Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing’s search engine. They’re accessible in the Help section of Bing’s Webmaster Tools as a new entry under the “Content Guidelines” section. The direct link is www.bing.com/webmaster/help/webmaster-guidelines-30fba23a. Bing’s Webmaster Guidelines touch on things like […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Gather Evidence To Help Determine If It’s Time For A Mobile Website Is t time for a mobile website? I was talking to some clients a few weeks ago […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hijacking Google Search Results With Duplicate Content Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. […]
Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. For example, he was able to confuse Google into thinking a page on MarketBizz should really show on dejanseo.com.au instead of on marketbizz.nl. How did he do it? He simply copied […]
Does Google not support reconsideration requests in Italian or other non-English languages? Yes, it does, and might even give detailed advice. But if you want that, you have to ask in your native language. The situation came up recently in a blog post by Gianluca Fiorelli. It covered how an Italian site owner received a weird response from Google […]
Dan Petrovic documented a competitive link hack that can easily been done within Google Webmaster Tools to find all the links pointing to any page on the internet. It is a competitive link hack that seems to work just fine for anyone. The hack takes advantage of the intermediate link feature within webmaster tools. Without […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search […]
It is just over a year since Google began encrypting search by default for signed-in users. A new study finds that as a result, 39% search-related traffic from Google to web sites now has search terms withheld. Optify conducted a study over eleven months with 424 web sites, involving 17,143,603 visits and 7,241,093 referring keywords, to see […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]