What is short-form content? Your guide to when and how to use it
Learn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.
Topic: Social media marketing
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
TikTok enhances organic content reach with improved ‘Promote’ features
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows.
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
Twitter Blue subscribers can now Tweet 4,000 characters
The new feature is available in the US only.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
Twitter announces the end of CoTweets
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Top video marketing trends for 2023 and beyond
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
LinkedIn just released 3 new features for pages
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
Engagement Rate Benchmarks
Last updated January 2025 In Q4 2024, the average Engagement Rate was 3.53% (averaging across all countries, platforms, and industries), according to our research. As each social network has different averages, use our Engagement Rate Benchmarks to drill down into results and check the performance of your posts and ads against thousands of other marketers. […]
YouTube Engagement Rate Calculator
Use this useful YouTube Engagement Rate Calculator to work out the engagement rate for your videos, or your whole YouTube Channel. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any video. Feel free to experiment with different scenarios to help you better understand this […]
YouTube has expanded its comment translations and smart replies
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
Instagram’s in-app post scheduling tool now available to professional accounts
The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts.
YouTube has introduced a TikTok and Twitch co-streaming feature
You’ll know you have access to the feature when you see the option to “Go Live Together” at the bottom of the YouTube app.
4 new creator tools for Facebook and Instagram
Creators can make NFTs, receive gifts, and build a public presence through their personal accounts.
How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
Meta rolls out Branded Content on Reels
Creators that comply with Meta's partner monetization policies will have access to create Branded Content in organic Reels.
3 TikTok LIVE features, updates, and policies
The new features will hopefully make the LIVE feature a safer place for creators, brands, and users.
Facebook has rolled out a new Pages experience
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.
TikTok releases Photo Mode and 7 new editing tools
The new editing and photo tools give creators more freedom over the content they post. But the updates aren't quite original.
4 new Instagram ad surfaces and tools
New ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions.
Facebook offers new ways to customize your feed
Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds.
Twitter has created 2 new video features
The two new features put video at the forefront of how users engage with new and interesting content.
TikTok video descriptions now have a 2,200 character limit
TikTok tells users that adding longer descriptions makes them more likely to show in people's "For You" pages.
Facebook Engagement Rate Benchmarks
Last updated July 2024 Last quarter the average Facebook Engagement Rate was 4.63% (averaging across all countries, channels, and industries) according to our research. This benchmark combines both organic and paid activity. Use our Facebook Engagement Rate Benchmarks to drill down into the performance of your posts and ads. Compare your recent engagement rate to […]
Instagram is testing a “Gifts” monetization feature for creators
The new creator monetization tool could replace Meta's $1 Billion creator fund that's set to end this year.
Instagram is cutting back on its shopping features
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Instagram is testing 2 new ways to control your feed
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.