Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Topic: Social media marketing
Twitter now has podcasts
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.
Paid Social CTR Benchmarks
Last updated July 2024 In Q2 2024, the average Paid Social CTR was 0.97% (averaging across all countries, platforms, and industries), according to our research. Use our Paid Social CTR Benchmarks to compare the performance of your campaigns to others. Top Tip: CTR is a more useful measure than the number of clicks as it […]
Benchmark Tools
If you are looking for trends, or simply to compare your results to others then our benchmark tools are for you. We’ve gathered and processed data to give you running averages across all the most important online advertising metrics. Each benchmark can be broken down so that you can find information that reflects your own […]
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Tips for how to post effectively on LinkedIn from SEO Sara Taher
Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well.
New Instagram videos under 15 minutes will automatically become Reels
Instagram is pushing Reels by launching new tools to make creating and editing videos easier.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
LinkedIn Business Manager is now in public beta
A cleaner, organized dashboard presents an easier way for advertisers to manage multiple ad accounts, pages, and matched audiences.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Marketers investing big in influencer marketing
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Facebook testing new sidebar, channels for groups
The new features aim to make it easier for users to find and participate in group discussions, events, and experiences.
TikTok commits to updating ad policies to better align with EU rules
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
The LinkedIn Funny emoji is here
It's no joke, but it is Funny. As promised, LinkedIn has finally delivered a new reaction type: its version of the laughing emoji.
Pinterest introduces Idea ads and paid partnership tools
The new features are aimed at helping brands and creators reach consumers through creative images and videos.
10 quick and easy tips from LinkedIn for creators
Need some inspiration for the topic of your next LinkedIn post? Use these tips for a nearly endless supply of content ideas.
LinkedIn announces boosting for Event posts
The new feature allows advertisers to drive more awareness, traffic and registrations to their events.
5 new tools for LinkedIn creators to get more followers, visibility
LinkedIn creators can more easily be discovered – and gain followers – via the feed, search results and other platforms.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
LinkedIn changing feed, will show less low-quality content, polls
LinkedIn says its latest feed changes are meant to give users a more personalized and relevant content experience.
TikTok Pulse puts brands next to the top 4% of videos
TikTok Pulse is an advertising revenue-sharing program that will launch in June in the U.S. for creators with at least 100,000 followers
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
LinkedIn is rolling out a new website link feature
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.
TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
4 tips for successful TikTok videos from TikTok
Want to create good TikTok videos? Here's what Tiktok advises, But these best practices will only get brands so far.
Search Engine Land seeks editor to cover paid search marketing
Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more.
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Twitter for Professionals: How to switch to a Professional Account
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Social Media Advertising Glossary
Do you know the difference between a CPA and a Cost Per Result? What about a sponsored post and a boosted post? Find out by using the below feature to search through our Social Media Advertising Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in […]
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).
New content analytics coming soon to LinkedIn
Have you been patiently waiting for better content analytics from LinkedIn? Soon you’ll have more Post insights.
TikTok videos can now be 10 minutes
The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long.