LinkedIn SEO tips: Optimize your profile and content
Unlock the secrets of LinkedIn SEO! Learn how to optimize your profile & content to boost your professional visibility.
Topic: United States Postal Service
SEO for roofers: Six step guide to attract more leads
Learn proven SEO strategies to grow your roofing business. Get step-by-step tips to rank higher, attract local leads, and beat your competition.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
If your local rankings are off, your map pin may be the reason
Your rankings depend on where Google places your business on the map. Learn how hidden addresses and setup issues can hurt local visibility.
The infinite tail: When search demand moves beyond keywords
AI search expands the long tail into endless prompt variations. Here’s how fan-out queries, grounding, and task completion reshape SEO.
Own your branded search: Building a competitive PPC defense
Competitors and review sites are bidding on your brand. Here's how to structure PPC campaigns that protect revenue and high-intent traffic.
Meta: Native Reels ads can lift purchase intent 5.3x
Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Thought leadership content: Build authority & trust
Stand out in a crowded market. Learn what thought leadership content is, how to create it, and why it drives authority, trust, and long-term growth.
Google warns DOJ ad-tech remedies would hurt publishers, advertisers
The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.
Black Friday PPC strategy: Your AI search playbook
How leading retailers use search intelligence to navigate AI overviews, optimize shopping ads, and win market share.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Why Google ad strength won’t predict your RSA success
Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Top Google Ads recommendations you should always ignore, use, or evaluate
Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
How to develop PPC testing strategies
Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.
How to develop a paid search strategy
A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.
Google’s illegal search monopoly: Industry reactions, implications
Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.
CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Google will face a new U.S. antitrust jury trial in September
The tech giant denies allegations that it abused its dominance of digital advertising technology.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
How the Google antitrust lawsuit can impact advertisers
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.
The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
Plus, how to build a marketing team that works
The brand name conundrum: to buy or not to buy (your brand name)?
This is a question as old as the business: is there any point in buying one's own brand in Google Ads? Or should I leave that to SEO?
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
Google doodle honors Dr. Virginia Apgar, inventor of the Apgar score
On the 109th birthday of Dr. Virginia Apgar, Google honors her contribution.
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.