• tinkn

    At http://www.tinkn.com small businesses receive email notifications of the comments and reviews made by their customers. It’s a very effective tool for monitoring what your customer base is saying about you.

  • http://www.brokerblogger.com/brokerblogger/seosem/ Brokerblogger

    Good article, David, from the perspective of the seller. To be “fair and balanced”, please do an article from the perspective of the buyer. Reviews on the web have been a Godsend to all those buyers who tell the truth, the whole truth, and nothing but the truth about their bad buyer experiences. Too many sellers go by the “letter of the law” vs. “the spirit of the law”, especially in this down economy. This combined with the old, and I believe out of date “Buyer Beware”, means that poor, or even bad buying experiences happen too many times even with the buyer having no legal recourse.

    I believe that buyers and seller, both, should strive equally to “be on the same side”. A legitimate and non-misleading negative review should be looked upon by the seller as an excellent opportunity to “turn a negative into a positive”. Those kind should be eagerly encouraged by any ethical, value driven, and long term thinking seller who wants to build a loyal customer base. The old days of “Buyer Beware”, are now being tempered by Internet reviews with “Seller Beware”. Both buyer and seller have equal responsibility to be highly ethical, and use clear, conspicuous, complete, and comprehendable communication in settling any situation.

  • MrGoogleAlerts

    “You can join the conversation to magnify the good and address the bad.” Magnifying the good is the best approach. I recommend a policy of Reputation Optimization, which involves promoting the positive mentions widely for maximum ranking. Just as you try to end up above your competition for your keywords, you want to have the positive mentions end up above the negatives. Users assume that the results that come first are more important, and therefore more true. They think Google is actually making a value judgment. It is all about the assumption that Google is really omniscient. I try to tell my clients that they should think of Google as a reputation engine. A recent blog post goes into more detail on this:
    http://www.alertrank.com/mrgooglealerts/2009/05/03/google-owns-your-reputation/

  • http://www.EasyOnlineBusinessInfo.com JBanis

    Great article. Dealing with negative news, criticism, or reviews, can for some be hard to take. Yet it takes all kinds of people, and you shouldnt ever take anything too personal for starters. Negativity can hold some gold nuggets of information that you use to enhance your business, so go look for those. Thanks for all the good tips.