Canonical Tag 2.0: Google To Add Cross Domain Support
Oct 5, 2009 at 1:10pm ET by Barry Schwartz
Many site owners have wanted the recently introduced canonical tag to work across domains. Now their wishes will come true. Google announced cross-domain support will come by the end of the year.
The news came out during the Duplicate Content: The Search Engines Edition session at SMX East conference today. Google made the announcement in response to site owners again voicing that they wanted such a solution.
The existing canonical tag is only supported by Google, at the moment. Yahoo and Bing both said they're studying support but think its likely they'll add support by the end of the y [...]
Filed in: Google: SEO, SEO: Domain Names & URLs, SEO: Submitting & Sitemaps, Top News
How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results
May 6, 2009 at 1:38pm ET by Arpana Tiwari
Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products and make buying decisions. While comparison shopping engines don’t sell or ship the products featured on their sites, they advertise products from merchants to a diverse online audience. Merchants are using CSEs in a down economy to capture shoppers looking for deals. To take advantage of this growing advertising space and get more exposure than your competitors, you need a product data feed—and even more importantly, you must optimize the feed to gain maximum [...]
Filed in: How To: SEO, SEO: Submitting & Sitemaps, Search Engines: Shopping Search Engines
Google Study On Sitemaps
Apr 28, 2009 at 10:05am ET by Barry Schwartz
The Google Webmaster Central blog notified us that Googlers have presented a new study on Sitemaps at the WWW'09 conference in Madrid. The study is absolutely interesting and I recommend printing out the ten page PDF document and reading it. For those of you who don't have time for that, I hope to highlight the most interesting findings from the study below.
The purpose of the study was to measure the past few years of Sitemaps usage at Google to determine how Sitemap files improve coverage and freshness of the Google web index. By coverage, I mean how Google crawls the web deeper and fi [...]
Filed in: Google: SEO, Google: Web Search, Google: Webmaster Central, SEO: Submitting & Sitemaps, Top News
Google’s Advice On Using The New Canonical Tag
Mar 13, 2009 at 9:19am ET by Barry Schwartz
A month ago, Google, Yahoo and Microsoft announced they will be supporting a new canonical tag that allows you to tell search engines that page X is a duplicate page to page Z. In a way, it is a 301 redirect, without the physical redirect.
The tag is incredibly powerful, as are 301 redirects and using this tag should be done with caution and slowly. Matt Cutts posted a new video explaining how one should go about using this tag, being that it is so new. Here is the video:
[...]
Filed in: Google: SEO, Google: Webmaster Central, SEO: Blocking Spiders, SEO: Duplicate Content, SEO: Redirects & Moving Sites, SEO: Submitting & Sitemaps, SEO: Tagging, SEO: Titles & Descriptions
Google Creates Smart Sitemap Generator Tool
Jan 14, 2009 at 9:07am ET by Barry Schwartz
The Google Webmaster Central blog announced that they have just released a new Sitemap generator that works on both Linux/Apache and Microsoft IIS Windows-based servers. The Sitemap generator is different and possibly smarter than other Sitemap tools because it uses web traffic, log files and other methods to find new or modified URLs. You can download the new tool over here.
Why go through the process of setting up a Sitemap file? Well, Google themselves said on the Sitemap Generator page, "you are more likely to get better freshness and coverage in search engines" if you submit a Sitem [...]
Filed in: Google: SEO, Google: Webmaster Central, SEO: Submitting & Sitemaps, Top News
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