Feb 22, 2012 at 10:13am ET by Barry Schwartz

Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a "joint effort." Google says using the schema.org video markup is the "recommended way to describe videos on the web." Google added that they still recommend you continue with your other video XML formats, such as Video Sitemaps and mRSS feeds, if you use them. The new schema.org video markup won't impact the Video Sitemaps and mRSS feeds. The technical details on video markup can be found on schema.o [...]

Now Test Your Sitemaps Before Submitting Them To Google

Jan 26, 2012 at 1:33pm ET by Barry Schwartz

Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google's Pierre Far confirmed that this is indeed a brand new feature built to help webmasters debug their sitemap files prior to submitting them. One of the most common complaints about Google Sitemap files is that Webmaster would create them but not be able to know right away if they were valid. Now, Webmasters can create the sitemaps and test them in Google Webmaster Tools prior to submitting them to Google. To test the sitemap files, simply log [...]

Video Sitemaps Errors Now In Google Webmaster Tools Labs

Aug 9, 2010 at 9:33am ET by Barry Schwartz

Google has added a new report to the Google Webmaster Tools Labs section. The new report is named "Video Sitemaps" and it should include errors specific to Video Sitemaps files. Google's Matt Cutts has said at SMX Advanced not once and but twice that video sitemaps is one, of many, areas Google's search quality team will focus more on over the course of the year. So seeing a new report in labs for video sitemaps is not too surprising. What does surprise me is that the report doesn't seem to currently add any new information that the Sitemaps section under "Site configuration" in Web [...]

Google XML Sitemaps Now Supports Multiple Types: Is the Sitemaps Alliance Over?

Jun 30, 2010 at 12:06am ET by Vanessa Fox

Since Google launched XML Sitemaps back in 2005, they've added specialized formats to enable site owners to submit content other than web pages. Until now, site owners have had to create separate Sitemaps for each content type: Mobile News Video Geo Images Code Search That's now changed. You can now create a single XML Sitemap that contains any combination of these content types. The Google Webmaster Central blog post doesn't mention News Sitemaps, so presumably news content can't be mixed with the other types. Great news for site owners? Possibly. It may be easier to cre [...]

Local Newspapers Need To Embrace SEO To Survive

Nov 9, 2009 at 7:00am ET by Chris Silver Smith

It’s no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here’s one tactic for how to do it.

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