Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.
The update took 19 days to rollout and was a pretty impactful update.
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In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.
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The update took 19 days to rollout and was a pretty impactful update.
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
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Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
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This comes shortly after Google updated the user interface for the trending now results.
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You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
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This means AVIF images will show in Google Search, Images, News, Discover and more.
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The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
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Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
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Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
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To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Google added a 9th source that Google Search may use for title links.
A pitch deck reveals new details about Perplexity's advertising plans – including video ads and sponsoring related questions.
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.
Don't miss this opportunity to learn how to create more effective and engaging emails.
Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
Advertisers must comply with Google's updated cryptocurrency ad policies to maintain market access and avoid disruptions.
Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.