Google announces October changes to Display & Video 360 API
Google’s DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
More from Search Engine Land: Page 16
More leads or better leads? Optimize for what your business needs
Form fills don't tell ad platforms what makes a lead valuable. Deeper-funnel signals can improve lead quality and campaign performance.
Use Claude for SEO. Don’t let Claude do SEO.
Claude can accelerate research, analysis, and drafting, but SEO execution still needs human judgment to avoid costly mistakes.
7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
11 new social media platforms in 2026
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 13 new social networks in 2026.
Link building in 2027: 13 ways to win or fail
Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash.
Google won’t respect manual actions for site reputation abuse in European Economic Area
Searchers outside of the European Economic Area (EEA), the manual action will apply but not within the EEA.
YouTube stats: How many people use YouTube?
In-depth analysis of how many users YouTube currently has. And up-to-date demographic info on the video platform's massive user base.
Listicle: An essential guide to writing list-based content
Everything you need to know about writing Listicles that get traffic and social shares.
Google expands Demand Gen with messaging ads, travel tools and AI video creation
Google's Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.
Patreon: Subscriber and creator statistics for 2026
Important Patreon user statistics. Includes data on user, funding, company value and more.
Google’s August 2026 spam update hit rankings harder than normal
Google's spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.
Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Reddit is the keyword research tool you’re probably not using
Use Semrush to mine Reddit's rankings for content gaps, unanswered questions, and opportunities to strengthen your search visibility.
Your images have a new job in AI search
AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.
If an AI watermark scares you, your content may be the real issue
AI watermarks don’t determine search performance. What matters is whether your content is original, useful, accurate, and worth publishing.
Google confirms deploying goto URL redirects to search results links
Google said it deploys technical measures against evolving forms of abuse and this is one of those.
Amazon Prime user and revenue statistics
Interesting Amazon Prime user stats. Includes data on growth, usage and more.
Google analytics 4 (GA4): Ultimate guide and tutorial
Master Google Analytics 4 for your marketing campaigns. Learn how to get set up and navigate around the platform.
Temu revenue and usage statistics
Discover the latest Temu revenue and usage statistics for. Learn about Temu's monthly active users, downloads, market share, and more.
A complete B2B SEO strategy
A step-by-step SEO strategy for B2B companies. Includes a detailed action plan for improving your Google rankings.
Instagram statistics: Key demographic and user numbers
Discover everything you need to know about Instagram's user base - Monthly & daily active users, growth figures, demographics & much more!
Google Ads API Developer Assistant gets major AI agent upgrade
Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.
The SEO blind spot is what happens after the click
Getting the click is only the first step. Here’s how to make SEO content help users move through the funnel and toward conversion.
Google Ads adds reporting for AI-generated product titles
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
Google adds link carousels for developing topics in AI Mode
This is after Google has already added these link carousels for AI Overviews in Google Search.
Reddit user and growth stats
Interesting Reddit user stats. Includes data on users, post, revenue and more.
Google’s Discover job posting confirms what the feed already shows
A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.
Is top-of-funnel content still worth it in 2027?
New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.
Meta Ads: Why creative diversity matters more than volume
Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.
Has Google demoted listicles?
A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.
Google tests channel prioritization controls for Performance Max
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
AI visibility has two jobs: Execute SEO and mobilize the organization
Getting cited by AI isn't enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.
Google brings Gemini Omni video creation to Google Ads
Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.
Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
Google Local Services Ads will charge for some missed calls starting Oct. 1
Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.
Substack user and revenue statistics
Check out these interesting Substack user stats, including data on subscribers, creators, funding, and more.
X (Twitter) statistics: How many people use X?
Analysis and data of users on the popular social media platform, X (Twitter).
TikTok statistics you need to know
Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.
How to turn an SEO backlog into a roadmap
SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.