CMOs, put these 4 trends at the top of your agenda for success this year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
Siri
Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.
Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
Google cuts short names from Google My Business
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine.
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
How brands can operate with purpose and embrace change as businesses move to reopen
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion.
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage.
Apple’s Siri gets first major redesign in years
Plus there is a new Apple Translate app that is private and on-device.
Google adds Siri Shortcuts to its iOS apps
Users can tell Siri to ‘search with Google,’ ‘send email’ and more.
Apple’s big maps makeover now available across U.S., Europe coming soon
Apple Maps needs a 'breakout' feature. Could that be privacy?
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri.
Google begins testing Duplex internationally
Duplex will be powering automated calls to confirm holiday business hours in New Zealand.
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta.
How SEOs can master voice search now
Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
Google brings the Assistant to Waze
Part of Google's Assistant everywhere strategy, Waze users will be able to 'avoid tolls' and 'report police' without touching the screen.
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their clicks.
Google Assistant moves from the cloud to the phone, now 10X faster
The faster Assistant will be available on Pixel phones 'later this year' and could become a major competitive advantage.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice search?
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
Duplex-powered Google Assistant restaurant booking expanding to more states and users
Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile search.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment.
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands.
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
SEO Year In Review: 2018 saw Google updates and a focus on mobile
Here is our recap of what happened in SEO in 2018 - with links and summaries of some of the bigger changes throughout the year in search and SEO.
SearchCap: Google Home is really smart, Google pronounce & Congress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.
Here’s your exclusive insider look of SMX West
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]
SearchCap: Local SEO report, Google Maps spam report & following Googlebot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did you know you can report Google Maps-related spam calls and other violations to Google?Nov 28, 2018 by Barry Schwartz Google local has its share of spam and manipulation issues. There’s […]
SearchCap: Google Assistant via Siri, Google video & images & paid search trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 ways to boost organic video resultsNov 21, 2018 by Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand […]