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Google Ads


Google Ads

  • Latest

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...

Carolyn Lyden | Jan 13, 2021 at 12:33 pm ET

Google Ads and SMBs: How to drive results on a low budget

A low ad budget doesn't have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their...

Carolyn Lyden | Jan 8, 2021 at 1:08 pm ET

The Auction Insights Visualizer can turn your data tables into useful charts

The free, third-party tool can help you better understand how competitor behavior has changed over...

George Nguyen | Jan 5, 2021 at 12:42 pm ET

 

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search...

George Nguyen | Dec 23, 2020 at 10:41 am ET

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could...

George Nguyen | Dec 17, 2020 at 3:01 pm ET

Google releases Google Ads Editor v1.5

This update brings new tools for ad strength, support for additional recommendations, and image...

Barry Schwartz | Dec 16, 2020 at 4:22 pm ET

Google Ads moves campaign goal metric

Google moved around some fun metrics in Google Ads but don't let these metrics distract you from the metrics that really...

Barry Schwartz | Dec 15, 2020 at 6:44 pm ET

Mobile shopping is gaining share this holiday season

More digital retail conversions are happening on mobile in 2020. ...

Ginny Marvin | Dec 11, 2020 at 4:24 pm ET

Google Web Stories ads now available via Display Network

In an open beta, publishers can sell ads into their Google Web Stories programmatically....

Ginny Marvin | Dec 10, 2020 at 4:00 pm ET

Google, YouTube add user controls to limit alcohol, gambling ads

The new feature will launch on YouTube in the U.S. first....

Ginny Marvin | Dec 10, 2020 at 12:00 pm ET

Google rolls out App campaign type to re-engage existing users

Starting next year, App campaigns for engagement may also include a custom prompt for users in...

Ginny Marvin | Dec 9, 2020 at 8:33 am ET

Google Discovery ads can now use your 4:5 social image assets

Discovery campaigns can also be paired with lead form extensions....

Ginny Marvin | Dec 1, 2020 at 1:21 pm ET

Adthena launches granular local search insights solution

Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more....

Ginny Marvin | Dec 1, 2020 at 8:08 am ET

Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...

Ginny Marvin | Nov 24, 2020 at 1:17 pm ET

Google’s Auto Applied Recommendations catch advertisers, agencies off guard

The auto-applied changes do not show in Google Ads change history logs....

Ginny Marvin | Nov 17, 2020 at 9:56 am ET

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in...

Ginny Marvin | Nov 16, 2020 at 1:55 pm ET

Using auction insights for better PPC competitor analysis

Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by...

Tim Jensen | Nov 6, 2020 at 9:14 am ET

‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]

Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers....

Ginny Marvin | Nov 6, 2020 at 5:00 am ET

COVID helped drive record ad revenue for big tech in Q3

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...

Greg Sterling | Nov 4, 2020 at 12:55 pm ET
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