Google Ads
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s...
Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time...
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those...
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad...
The concerning future of the resilient keyword
It's time to rethink the role of the PPC keyword based on changes in user search...
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping...
Google Ads’ continuous audience sharing is now available from sub-accounts
When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager...
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid...
Google announces global launch of property promotion ads for hotels
Property promotion ads help hotels capture demand in users looking online for places to...
Set yourself up for PPC success this spring and beyond
With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing...
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last...
FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are...
Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in...
Your customer is calling: Increase your revenue with call tracking
Make the most of your Google Ad...
Google Ads mobile app adds custom and performance insights notifications
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target...
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as...
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad...
Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements
The changes are based on Partner feedback around badge criteria and more clarity regarding Program...
Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and...