Google Ads
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test....
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability....
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads....
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC...
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says....
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads....
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality....
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted...
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for...
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Google Ads to prohibit spyware, surveillance products and services
The ban will apply...
Google Ads app supports manager accounts
Get an overview of all your accounts on your mobile device....
How to create new Google Shopping insight reports in Data Studio
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC...
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your...
With new ‘pilot program,’ Google again testing ads on local business profiles
The ads can't be removed or influenced by the business owner....
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention....
Google is streamlining ‘Ad’ labeling for Shopping ads
The "Sponsored" label will be retired on desktop results, too....