Google Ads
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according...
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October...
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4...
Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers
Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps...
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as...
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on...
Three strikes, you’re out: Google’s new ad policy violations pilot
Google Ads plans to expand the scope of the project after the initial pilot to include more policy...
Google Ads optimized targeting gradually rolling out
"The goal here is to find advertisers cheaper conversions that might be outside of their perceived audience," said...
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party...
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and...
Financial services advertisers in the UK must meet Google verification requirements by August 2021
ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension....
Advertisers will lose the ability to create new BMM keywords in late July
Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword...
Google pushes back plan to block third-party cookies until 2023
"More time is needed across the ecosystem to get this right," said Vinay Goel, Privacy Engineering Director at...
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open...
Ads Creative Studio will consolidate Google’s various creative advertising tools
The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers...
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and...
New research shows Google serves almost half of all ad traffic on fake news sites
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there's a chance that ads could be showing up...
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing...
Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as...
TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
Advertisers will be able to create new TrueView for action ads until September 30,...