Google Ads
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's why....
Video: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains....
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now....
Small and mid-sized Google Ads agency partners to lose dedicated ad rep support
The change is "part of a routine review," according to the company...
Google updates its ads policy for inappropriate content to include ‘public health emergency’
The change to the sensitive events section of the policy is effective...
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service...
Now, analyze more accounts in Google Ads Report Editor
Run reports for up to 200 accounts in a Manager account....
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods....
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus...
Early look: Google Ads customer value reporting and conversion value rules
The two features have been in testing for about a year. Here's what they're designed to...
Advanced Google Ads script removes locations from keywords
This script automates the removal of individual locations from keywords at-scale within Google...
Google pushes out deadline parallel tracking for Video due to ‘global events’
The mandatory deadline is extended into...
Google bans face mask ads globally due to misleading coronavirus claims
The face mask ban comes amid a rise in false claims around coronavirus prevention and price...
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground....
Will RSAs help or hurt your account? This script will help you figure it out
The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google...
Google Ads significantly streamlines attribution reporting
It's also dropping "Search" from the name....
Doing a Google import into Microsoft Ads? Here’s what you need to know
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...
Optimization score comes to Google Ads app
And so does Dark mode....
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations....