Google Ads
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn't have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their...
The Auction Insights Visualizer can turn your data tables into useful charts
The free, third-party tool can help you better understand how competitor behavior has changed over...
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search...
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could...
Google releases Google Ads Editor v1.5
This update brings new tools for ad strength, support for additional recommendations, and image...
Google Ads moves campaign goal metric
Google moved around some fun metrics in Google Ads but don't let these metrics distract you from the metrics that really...
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. ...
Google Web Stories ads now available via Display Network
In an open beta, publishers can sell ads into their Google Web Stories programmatically....
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first....
Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in...
Google Discovery ads can now use your 4:5 social image assets
Discovery campaigns can also be paired with lead form extensions....
Adthena launches granular local search insights solution
Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more....
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...
Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs....
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in...
Using auction insights for better PPC competitor analysis
Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by...
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers....
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...