Google Ads
3 questions SMBs should ask to maximize their COVID-19 Google Ads credit
Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first....
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks....
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
Analyze retail category performance across Google Ads Search and Shopping campaigns
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types....
FAQ: All about Google Shopping’s free and paid product listings
A Google Shopping guide to what it is, how it works and how to increase product visibility across...
Google to sunset Gallery ads beta, focus on Image Extensions
Simple wins out. Image extensions and dynamic image extension betas will continue....
Compare ad management tools for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]
Keeping up your marketing momentum is more important than ever as shopping habits...
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping listings....
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup"...
Google’s got a new Shopping ad test — and it’s a weird one
A Shopping ad is accompanied by a clickable text unit....
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase....
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine...
Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
This year,the company says it has removed "tens of millions" of COVID-19 related...
Why updating your messaging is the best strategy right now [Video]
‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales...
Google Q1 earnings offer hope ad slump won’t be as bad as some expect
Despite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth....
How working from home has thrown a wrench in campaign targeting [Video]
While working remotely has kept some businesses online, it has also made analytics and cookie data less...
From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video]
Marketers have an opportunity to try new tactics as clients divert resources to long-term...
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution....