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Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Performance Max for B2B: 4 best practices
While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Google Ads restored after morning outage
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
New Performance Max experiments have just rolled out
You can now test Performance Max updates in your account and monitor results before applying the changes.
How to maximize your ecommerce campaigns with Performance Max
Rethinking your Google Ads campaign setup lets you stand out from the competition. Learn tips to get the most out of PMax for ecommerce.
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
3 PPC marketing trends to keep a pulse on in 2023
Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
Google Local Service Ads are now available for dentists
This is the first new vertical Google has added to LSAs.
Arbitrage in Google’s Local Services Ads: What you need to know
Spam in the local search space appears to have moved into another area that Google is unable to police actively.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Google agrees to pay up in 12 year class-action lawsuit
The settlement would bring an end to a privacy-focused consumer class action lawsuit in California
Why advertisers should reassess Google Ads recommendations
Google Ads is fundamentally changing the way recommendations work. Here's why you should take extreme caution in applying any recommendation.
How to make PPC automation work for lead gen
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.
Google’s “Remove redundant keywords” recommendations have changed
Google says the change won't negatively impact performance.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.