Google Ads
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service...
Now, analyze more accounts in Google Ads Report Editor
Run reports for up to 200 accounts in a Manager account....
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods....
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus...
Early look: Google Ads customer value reporting and conversion value rules
The two features have been in testing for about a year. Here's what they're designed to...
Advanced Google Ads script removes locations from keywords
This script automates the removal of individual locations from keywords at-scale within Google...
Google pushes out deadline parallel tracking for Video due to ‘global events’
The mandatory deadline is extended into...
Google bans face mask ads globally due to misleading coronavirus claims
The face mask ban comes amid a rise in false claims around coronavirus prevention and price...
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground....
Will RSAs help or hurt your account? This script will help you figure it out
The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google...
Google Ads significantly streamlines attribution reporting
It's also dropping "Search" from the name....
Doing a Google import into Microsoft Ads? Here’s what you need to know
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...
Optimization score comes to Google Ads app
And so does Dark mode....
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations....
Create display network exclusion lists with this (free) tool
A tool born out of frustration could save you time managing brand safety....
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work....
Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script
This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant...
Google Ads intros ‘continuous audience sharing’ for manager accounts
The new opt-in capability is now available in your manager account...
Google Ads offers more granular conversion actions for leads and sales
The new options give advertisers more options to track website actions through the customer...