Google Ads
Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
Google tests scan-to-call QR codes and extra images on sponsored ads
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
Google Ads scripts usher in a new era with API access
Learn how Google Ads scripts and the new "mutate" function redefine campaign management and how to tap into the full potential of the Ads API.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
Google Merchant Center sending ‘inappropriate title’ warning
Product titles that fail to meet Google's criteria face being penalised with restricted visibility in the US.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers.
Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Get organized: PPC ad campaign structure in a changing world
Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns.
Google Ads Editor version 2.4 is out with 8 new features
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
How to harness DSA wins in Performance Max
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
5 tips for effective PPC bidding on a budget
Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
Google rolls out brand restriction settings to all advertisers
Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Google recommends importing GA4 conversion data into Google Ads
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Google accused of mis-selling ads on third-party websites for years
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Google Ads fixes missing data issue
Marketers experienced issues with accessing the most up-to-date data on their Google Ads accounts.
Why strong Google Ads creative is THE priority for advertisers
Learn why and how you should hone in on PPC ad creative to drive better results in Google Ads.
Google has removed attribution models in GA4
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
ChatGPT for Google Ads: How to enhance campaign creation
Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
GA4 gives marketers choice in Google Ads conversion credit eligibility
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
Google Performance Max adds Store Sales reporting, bidding
Store Sales' upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Google Marketing Live 2023: Reactions from the experts
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Google trials automatically created assets for Performance Max
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Google Ads unveils new design
Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.