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The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google is reminding us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max.
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
One example of invalid traffic is the use of deceptive elements on a web page in a way that a user is tricked into clicking on an ad that they didn't expect to click on.
Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don't meet the new requirements could face disapprovals.
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time - and tool - has come.