Google Ads
Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions that boost your ROI.
Mastering Google Ads for maximum ROI
Google Ads is a powerful tool for driving targeted traffic, generating leads, and increasing sales — but staying ahead in paid search requires more than just a basic understanding of campaigns. Search Engine Land equips you with actionable strategies to optimize ad performance, reduce wasted spend, and maximize your return on investment.
Discover insights on everything from mastering campaign types like Performance Max to leveraging advanced strategies and features like audience targeting, responsive search ads, and bidding strategies. Whether you’re managing large-scale accounts or running ads for a small business, our resources are tailored to meet your specific needs.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading agencies and top-performing brands across various industries
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Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google unveils major Responsive Search Ad asset updates
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.
4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Google investigating widespread issue impacting Ad Manager
Google expects to resolve the issue for all users in the near future but has not provided a specific timeframe for the fix.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.
Google search CPCs up 9%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
Google Ads moves reports to new location in latest UI update
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.
Google Ads conversational experience launches in U.S., UK
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google issuing suspension threats for non-compliant GDPR consent banners
Google warns site owners they must address potential violations or risk account suspension
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Google rolls out new Performance Max guide and updates several others
Google has made significant updates to its PMax documentation to help advertisers create better campaigns
PPC outlook: How advertisers can stay ahead in 2024
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Google Ads lays off hundreds of staff amid support crisis
Despite complaints that support is at an all-time low, Google is planning to lay off employees from its advertising sales team.
Google Ads support is at an ‘all-time low’ – we asked Google why
We reached out to Google to address your concerns regarding Google reps — here's how they're planning to fix the problem.
Google Ads for lead gen: 9 tips to scale low-spending campaigns
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.
Google to update AdMob & AdSense Program Policies
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during "Sensitive Events."
Last call for Google Ads API v13
Developers using v13 must migrate to a newer version to ensure their ad campaign functionality remains unaffected.
Google Ads updates gambling and games policy
Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
How to combine GA4 and Google Ads for powerful paid search results
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.
Google Ads team facing major restructure amid automation boom
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes.
Google Ads: Support is not being phased but ‘big’ AI improvements are underway
Google has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service.
Google confirms it is testing ad copy variation in live ads
Google quietly started placing headlines in ad copy description text without informing advertisers.
Google is evaluating additional PMax brand safety controls
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
Google Analytics 4 properties can now be integrated with AdSense
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
Google makes it easier to buy YouTube reservation ads
Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way.
Google Ads will no longer respond to hybrid multicall requests
The platform's next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
Reminder – Google is updating ad-serving requirements in the UK and Europe
If your campaigns in these regions don't meet the updated criteria, Google may stop serving your ads.