SMX Replay: How to use data storytelling to earn top-tier media coverage
Amanda Milligan explains three factors that have earned coverage from NPR and CNN.
SMX® – Search Marketing Expo & Conference series
The editorial staff at Search Engine Land programs SMX® – Search Marketing Expo, the leading SEO and PPC industry conference series for search marketing professionals.
The 2021 SMX lineup is our most robust (and affordable) schedule ever: Six virtual learning experiences for the North American market (international attendees welcome and encouraged!) and region-specific events for Germany, the UK, and France give you the opportunity to cross-train on critical search marketing disciplines from the comfort of your own computer.
Select a conference below to learn more:
SMX Advanced: June 15-16, 2021
SMX Advanced Europe: June 21-22, 2021
SMX Convert: August 17, 2021
SMX Next: November 9-10, 2021
SMX Code: December 14, 2021
SMX Report: Available on-demand
SMX Create: Available on-demand
Keep up with the latest news about agendas, speakers, workshops, rates, and more below!
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SMX® - Search Marketing Expo & Conference series
How to spin a bad site migration into higher traffic and conversions
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions.
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
SMX Overtime: When to use automation to improve account performance
PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn't, in smart shopping campaigns, automated bidding and third-party automation tools.
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Susan Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
Google exec shares 5 steps to SEM success in the age of machine learning
Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum.
Google and Bing talk web spam and penalties
How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.
Here’s to Barry Schwartz and Greg Sterling, heroes of the search community
On Tuesday, we honored them both with Outstanding Community Service Awards at the 5th annual Search Engine Land Awards.
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
In with the old: Smart ways to repurpose your content for maximum impact
How to get more out of your existing content in an era of social and multimedia formats.
You’re about to miss SMX Advanced. Get your ticket now!
Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow. While others wait and worry, you take action towards continued success. Attending SMX® Advanced, June 3-5 in Seattle, is a big step in the right direction. Join us in two weeks […]
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more imperative than ever to learn which tactics really matter.
SMX® - Search Marketing Expo & Conference series
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
Train with Google and Microsoft, only at SMX Advanced
For over a decade, SMX® Advanced has proudly delivered an elite, unbiased, vendor-agnostic editorial program to thousands of search marketers from around the world. But we also know how important it is to learn first-hand from the search engines you trust with your rankings and advertising dollars. That’s why we’re thrilled to invite you to […]
Connect with fellow search marketers at SMX Advanced
Advanced search marketers are always seeking fresh ways to boost conversions, drive revenue, and maximize awareness. Sometimes, the most creative solutions emerge from exchanging ideas with people passionate about search marketing, their careers, and their company’s success. People like you. Join us at SMX® Advanced, June 3-5 in Seattle, for invaluable networking events designed by […]
7 Ways To Attend SMX Advanced
Elite search marketers like you are fluent in SEO and SEM. You deserve a conference that speaks your language… but that doesn’t mean you have to settle for a one-size-fits-all experience. Join us at SMX® Advanced, June 3-5 in Seattle, for a conference that’s tailored to your specific schedule, budget, expectations, and objectives. Keep reading […]
SMX® - Search Marketing Expo & Conference series
Final call to enter the 2019 Search Engine Land Awards
Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That's right - the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.
Register for SMX Advanced by Saturday & enjoy up to $600 off on-site rates
Time is running out to save big on SMX® Advanced. Register by this Saturday to save up to $600 off on-site rates! Miss this and you’ll pay more next week for the exact same ticket. Book now and join us June 3-5 in Seattle! Here’s a run-down of what you’ll get: A newly redesigned agenda, […]
SMX Overtime: Starting fresh with new match types and account structures
PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.
Skip the SEO and SEM basics
Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve an event that delivers insights that make you say, “Wow. I’ve never heard that one before. That will work for us.” Attend SMX® Advanced for […]
Who’s speaking at SMX Advanced?
Over 35 of the smartest people in search marketing are coming to Seattle June 3-5 armed with case studies, insights, and actionable tactics that drive exceptional results. Check out who’s speaking at SMX® Advanced… you’ll see SEO and SEM legends along with fresh faces chosen for their knowledge, presentation skills, and eagerness to share. The […]
SMX Overtime: Evaluating and managing your ad options
PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.
SMX Overtime: 3 tips to maximizing visual search potential
Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed.
Take your search marketing skills to the next level
For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people. But for some, that just isn’t enough. That’s why we offer immersive pre-conference workshops hosted by recognized experts in SEO, PPC, and social media […]
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
See What’s New at SMX Advanced!
You’ve told us that connecting with fellow attendees and expert speakers is a priority. So we’re introducing some new elements to the SMX® Advanced program. Join us June 3-5 in Seattle for… Insights Sessions (Part of the new Insights Track!). Tactical. Specific. Actionable. Speakers are challenged to deliver the goods in a limited amount of […]
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
Book your SMX Advanced pass by Saturday for up to $900 in savings
Expert search marketers like you are attending SMX® Advanced June 3-5 in Seattle for actionable SEO and SEM tactics needed for continued success. Register by this Saturday, March 16 to save up to $900 off on-site rates! Check out everything in store…
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
Time’s running out! Book your SMX Advanced pass now!
Last week, we shared with you 10 great reasons why you should attend SMX® Advanced, June 3-5 in Seattle — and I could sling another ten at you today. But instead, I’m going to let some of your peers do the talking… So there you have it. If you want expert-led discussions on the SEO […]
10 Great Reasons To Attend SMX Advanced
Smart marketers know the learning never stops. Being the best means staying on top of the latest tactics, trends, and technologies. Attend SMX® Advanced, June 3-5 in Seattle for an elite training program designed for expert search marketers like you. Keep reading for 10 reasons why you should join us again… 1. Program by Search […]
Invest in your best. Send your team to SMX Advanced.
Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over a decade, search marketers have flocked to SMX Advanced for the most elite SEO and SEM tactics and invaluable community networking. Teams that attend reap tremendous benefits you just can’t […]
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450 […]
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.