The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history.
SMX® – Search Marketing Expo & Conference series
The editorial staff at Search Engine Land programs SMX® – Search Marketing Expo, the leading SEO and PPC industry conference series for search marketing professionals.
The 2021 SMX lineup is our most robust (and affordable) schedule ever: Six virtual learning experiences for the North American market (international attendees welcome and encouraged!) and region-specific events for Germany, the UK, and France give you the opportunity to cross-train on critical search marketing disciplines from the comfort of your own computer.
Select a conference below to learn more:
SMX Advanced: June 15-16, 2021
SMX Advanced Europe: June 21-22, 2021
SMX Convert: August 17, 2021
SMX Next: November 9-10, 2021
SMX Code: December 14, 2021
SMX Report: Available on-demand
SMX Create: Available on-demand
Keep up with the latest news about agendas, speakers, workshops, rates, and more below!
SMX® - Search Marketing Expo & Conference series
Important Update: Changes to the 2020 Search Engine Land Awards
Why we're changing the Search Marketer of the Year categories, adding a new category, and extending our deadlines.
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
What does commitment to diversity look like in an organization?
The role of employee resource groups and why you need clear goals.
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your competitors
The pillars of successful link building
Create linkable assets and identify relevant opportunities to reach a wider audience.
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
What 20 years of Google algorithm updates say about what SEOs should focus on next
More than a history lesson: How to prepare for the next big Google update.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
5 Things Search Engine Land Can Do For Your Team Right Now
Looking for a boost to you or your team's search skills? Take a look through our best and most helpful assets and see which ones may benefit you!
SMX® - Search Marketing Expo & Conference series
Inside the judging chamber: 17 tips for crafting impressive awards submissions
What the Search Engine Land Awards judges look for when reviewing and scoring entries in the annual competition to reward the most innovative and impressive search marketing campaigns.
SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.
SMX Overtime: When to use the Q&A in Google My Business and how to keep it fresh
SEO expert Niki Mosier of Two Octobers shares insights about managing Q&A and when it makes sense to add a service menu.
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and more.
SMX® - Search Marketing Expo & Conference series
Search Engine Land Awards deadlines extended until July 2020
Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time.
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
SMX Overtime: Optimize ranking in AnswerBox and People Also Ask
SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured snippets.
SMX Overtime: How to run effective top-of-funnel search campaigns
Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what's best for your audience.
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
Google webmaster conference videos now available
Did you miss this Google event? Well, now you can watch most of the Google talks.
SMX Overtime: Creating a video-first content strategy
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on YouTube.
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
SMX® - Search Marketing Expo & Conference series
Search Engine Land Awards Deadline Extension Due to COVID-19
Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time.
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
SMX Overtime: Managing your e-commerce category and product detail pages
E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure.
Video: Detlef Johnson on SEO for developers
The longtime developer and SEO is working to bring the disciplines together.
Enter the 2020 Search Engine Land Awards — it’s your turn to win!
Categories range from small business SEM to enterprise-level SEO to Search Marketer of the Year and so much more!
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
Know your site. That’s how you stay ahead of algorithm updates
RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity.
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
A quick guide to understanding Google’s quality rater guidelines
Jennifer Slegg explains the most important themes for brands.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
E-commerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
New MarTech Today guide for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.
Paid search marketers can find success with top of funnel campaigns
The key to finding success with these type of campaigns is knowing when to leverage them.