Dr. Martech and Mr. Hype: A Transformational Webinar
What does the decade ahead hold for the martech industry and profession? You’re invited into the conversation.
SMX® – Search Marketing Expo & Conference series
The editorial staff at Search Engine Land programs SMX® – Search Marketing Expo, the leading SEO and PPC industry conference series for search marketing professionals.
The 2021 SMX lineup is our most robust (and affordable) schedule ever: Six virtual learning experiences for the North American market (international attendees welcome and encouraged!) and region-specific events for Germany, the UK, and France give you the opportunity to cross-train on critical search marketing disciplines from the comfort of your own computer.
Select a conference below to learn more:
SMX Advanced: June 15-16, 2021
SMX Advanced Europe: June 21-22, 2021
SMX Convert: August 17, 2021
SMX Next: November 9-10, 2021
SMX Code: December 14, 2021
SMX Report: Available on-demand
SMX Create: Available on-demand
Keep up with the latest news about agendas, speakers, workshops, rates, and more below!
How to win Agency of the Year: Interview with a judge
Past winners of our coveted Agency of the Year awards -- awarded for both SEM and SEO specialties -- have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.
Bridging SEO and web development: How to get developers on your side
Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers.
Become a Search Engine Land MVP and you could win a FREE ticket to SMX!
Share and have a shot at scoring some sweet stuff.
Raising the stakes on product category pages
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.
SMX Overtime: Managing Google My Business profiles, reviews and more
Local search expert Dan Leibson offers advice on how to manage GMB profiles and why it's important to implement a meaningful review system.
SMX Overtime: Broaden your reach with YouTube campaigns
Paid media expert and SMX speaker, Ashley Mo, talks bumper ads, video ad sequencing and driving qualified traffic from YouTube.
SMX Overtime: Here’s how to take control of your account ad groups and search terms
PPC veteran and SMX speaker, Brad Geddes, explains how to adapt your approach to search terms and conversions after Google's exact match update last year.
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
SMX Overtime: Managing your online business reviews
Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook.
How To Win A Search Engine Land Award: 9 Questions With A Judge
What SEO veteran Chris Sherman and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020.
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
Rand Fishkin on optimizing for and against Google
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
Want to speak at SMX West? Here’s how
The agenda for our upcoming SMX West show is live and we've opened up our "speaking pitch" form for select sessions for the show, February 19-20, 2020 at the McEnery Convention Center in San Jose, CA.
How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
Pro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.
SMX Advanced Overtime: Your questions answered about webspam and penalties
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.
SMX Overtime: Rise of the PPC geek
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, "broadience" and the need for better technical integration in search marketing.
‘Burnout is real’: Why successful agencies prioritize time management skills
And the questions clients should be asking prospective agencies.
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
There is hope after a site gets hit by a Google core update
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm updates.
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
SMX East Super Early Bird Rates Expire Soon
Lowest Rates Expire August 24
How one in-house SEO team is taking on industry incumbents
A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility.
Search marketing is moving back toward more human interaction
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.
SMX replay: Visualizing Auction Insights data for competitive intelligence
James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
Want to speak at SMX East? Here’s how
The agenda for our upcoming SMX East show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, November 13-14 at the Jacob K. Javits Convention Center in New York. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. […]
SMX replay: Brand to demand, the full funnel approach
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
Lessons from a search marketer of the year
Felicia DelVecchio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client's multiple programs and says trust and perseverance have been key to her success.