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The editorial staff at Search Engine Land programs SMX® – Search Marketing Expo, the leading SEO and PPC industry conference series for search marketing professionals.
The 2021 SMX lineup is our most robust (and affordable) schedule ever: Six virtual learning experiences for the North American market (international attendees welcome and encouraged!) and region-specific events for Germany, the UK, and France give you the opportunity to cross-train on critical search marketing disciplines from the comfort of your own computer.
Select a conference below to learn more:
SMX Advanced: June 15-16, 2021
SMX Advanced Europe: June 21-22, 2021
SMX Convert: August 17, 2021
SMX Next: November 9-10, 2021
SMX Code: December 14, 2021
SMX Report: Available on-demand
SMX Create: Available on-demand
Keep up with the latest news about agendas, speakers, workshops, rates, and more below!
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on […]
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. Panel discussions and interactive Q&A sessions that solve the complex search marketing hurdles you’re facing and inspire you with new ideas. Demos from more […]
Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! The range of expert insights and […]
The agenda for our upcoming SMX London 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place May 23–24, 2017, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what the […]
After successfully reviving the famed event for search marketers in 2016, Google once again invites SMX attendees to its Silicon Valley campus for an after-hours networking event on March 22, 2017.
SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways. Keep reading for workshop previews! Each workshop provides: a full day […]
Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out […]
Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast – Search Engine Land’s SMX West: March 21-23, 2017 in San Jose, CA. Register today for an All Access Pass and pay the “super early bird” rate of $1,695 — that’s a […]
Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for three days of cutting-edge tactics that will leave your competition in the dust, presented by search marketing experts. Here’s what to expect March 21–23 in San Jose: Actionable content: The agenda consists of 50+ innovative sessions covering the […]
Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters. Not only will you and your team be learning, you’ll […]
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn firsthand how digital business pioneers have navigated their own digital transformation. If you’re passionate about how […]
Ireland's McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.
Acronym won the Landy Award for Best Overall Enterprise SEM Initiative
Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic.
Razorfish didn't miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.
To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client's entire search presence.
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organizations’ technology, marketing and management to serve evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside chats, […]
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage […]
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.
SMX East workshop on Monday takes a deep dive into all things local search.
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience. That’s $100 […]
In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. SMX East will be held in New York City, September 27-29. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can […]
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]
Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no-brainer. Early bird rates expire Saturday — register for an All Access Pass and save $200 compared to on-site rates. Register now!
Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with, and […]
Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1–2 November in London. The MarTech agenda features case studies from brands and agencies innovating […]
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced.
During this SMX Advanced session, panelists discussed what SEOs need to know about Google's Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps.
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, […]
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX Advanced 2016.