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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)Mar 23, 2016 by Lori Weiman In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to boost mobile-friendly algorithm this MayMar 16, 2016 by Barry Schwartz Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. 6 strategies to build links for your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to bloggers: Disclose & nofollow links when reviewing gifted productsMar 11, 2016 by Barry Schwartz Google issues new best practices to bloggers who receive free products. Is Google about to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Send AdWords alerts directly to Slack with this AdWords script libraryMar 10, 2016 by Russell Savage Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RIP Google PageRank score: A retrospective on how it ruined the webMar 9, 2016 by Danny Sullivan While Google will remove PageRank scores from public view in the coming weeks, the […]
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: AMP Not Yet A Search Ranking SignalFeb 26, 2016 by Barry Schwartz In December, Google said AMP might become a ranking signal. It is not yet, but it still may […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains How Search Console Reports WorkFeb 25, 2016 by Barry Schwartz Why are the reports in the Google Search Console delayed? Google explains. The Death Of Search Marketing ExpertiseFeb 25, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New SERP Layout: The Biggest Winners & LosersFeb 24, 2016 by Larry Kim What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live: Google Launches AMP Listings In Mobile Search Results, For SomeFeb 23, 2016 by Barry Schwartz A day earlier than expected, Google has pushed AMP results in the Google mobile news […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New In AdWords: Stage Campaign Changes In Drafts, Test Changes In ExperimentsFeb 18, 2016 by Ginny Marvin Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers: GTINs Required By May 16 For Google Product Listing AdsFeb 11, 2016 by Ginny Marvin GTINs will be required for brand name products sold by multiple merchants. 5 Simple Strategies […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Experiencing Nearly 2-Day Reporting OutageFeb 9, 2016 by Ginny Marvin Engineers say they are working on a fix and that historical data is not lost. Google Letting Official Representatives […]
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New US Presidential “Candidate Cards” Are A Disaster For Google’s Search QualityJan 28, 2016 by Danny Sullivan An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Lottery & Powerball Numbers To Search ResultsJan 27, 2016 by Barry Schwartz Did your odds just increase? Bing added winning lottery numbers to their quick answer box. Brand Bidding […]
In a multi-screen world, you're competing not just for media placement, but for attention. Columnist Erin Everhart discusses how search marketers can use this to their advantage.
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2015.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes How It Logs Search Analytics Data As Of December 14, 2015Dec 21, 2015 by Barry Schwartz Google documents a change to how it logs data for the Search Analytics […]
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Google's top trends show what piqued our interest most: from athletes and celebrities to the most-asked "how to" and "what is" questions.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Google Patents You Need To Know About In 2016Nov 25, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional Nov 24, 2015 by Greg Sterling Local search represents between 30 and 40 percent of mobile search results. Local […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory Is Finally Absolutely Dead Nov 20, 2015 by Barry Schwartz The Yahoo Directory now redirects to Aabaco. Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Joins Apple Maps Data Sources As Company Builds Out EcosystemNov 16, 2015 by Greg Sterling Apple continues to improve its mapping product by adding new features and content, albeit often […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can DominateNov 9, 2015 by Wesley Young Now that Facebook’s Universal Search includes public posts, columnist […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Day Of The Dead Google Doodle Marks The Mexican Holiday Devoted To Departed Souls Nov 2, 2015 by Amy Gesenhues Today’s Google logo has been replaced with an illustrated “string of […]
Connect with the experts at Marketing Land’s SocialPro. You’ll learn actionable tactics that deliver measurable results. Secure your spot before early bird rates expire this Saturday! Speakers from savvy brands and agencies will share paid, earned and owned social media strategies that attract fans and followers, increase sales and deliver ROI. You’ll hear from Facebook, Adobe, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of […]
What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores.
While not the hottest app in the news, Google Search usage and placement is scorching, according to a new report from comScore.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Importance Of Monthly Versus Rolling Average Search Volume Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Top Retargeting Tips For AdWords Users Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has some expert insights you may not have considered! How To Learn […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015 Does your company need social media management software? Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links Thumbtack’s co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Apple May Launch Google Now Competitor At June WWDC Event New “Proactive” search capability built in part on earlier Cue acquisition. Google Won’t Say If Google Local Changes Due To […]