How advertisers can leverage AI and automation at scale
Striking the balance between AI and human oversight, for brand safety, strategy and performance.
Topic: Advertising agency
5 essential PPC skills every agency pro must have
Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.
How To Talk About Individual Online Ads (without sounding stupid)
There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending on who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here – advertising is filled with jargon. Knowing which bits are useful, […]
How To Talk About Individual Online Ads
There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending on who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here – advertising is filled with jargon. Knowing which bits are useful, […]
Digital advertising automation is here: Are you ready?
Is your organization ready for automation? We have your checklist for success.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
4 communication best practices agencies must employ early in Q4
Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.
9 tips for selecting an SEO agency
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners.
Secrets of marketing agency success
New CallRail report reveals highlights from 2021 — and 2022.
Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs.
Google postpones Google Partners program changes slated for June
The new badge requirements will not go into effect until 2021 due to COVID-19 disruption.
Small and mid-sized Google Ads agency partners to lose dedicated ad rep support
The change is "part of a routine review," according to the company said.
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses.
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor advertising.
Pro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.
‘Burnout is real’: Why successful agencies prioritize time management skills
And the questions clients should be asking prospective agencies.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
Bing Partner Program shifting to calendar-year qualifications
The change will take effect in January.
Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & TriMark Digital
During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and TriMark Digital. Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative […]
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan […]
Can Google Express help traditional retail level the playing field with Amazon?
The enemy of my enemy is my friend for Google and major retail partners.
Introduction to Buying Ad Space
If you have a product or service you would like to advertise on the internet, it can be very confusing to know where to get started buying ad space online. There are so many seemingly arbitrary choices to be made, it’s ridiculous. On top of this, there’s a whole different language being used to describe […]
Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies.
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client […]
San Francisco Advertising Agencies Targeting | Psychographic Hot House
There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory. Advertising agencies and marketers: Subscribe to publications. Buy conference passes. Purchase apps. License software. And MUCH more. Maybe you’re even an AdWords professional, creative strategist, social […]
Ad Pricing For Ad Buyers
Ad pricing for ad buyers is at the same time both very simple and very complicated. Out of the main three types of ad pricing models, two of them are very favourable to ad buyers, and the third has its charms too. The main three ad pricing models for ad buyers CPC campaigns are great […]
Buying Ads On A CPE Basis
When should I be buying ads on a CPE basis? The simple answer is: when you don’t want your ads to be ignored. If your ads have a consistently low CTR and are converting poorly, then it could be time to start paying for users to pay attention to them. CPE campaigns can also be […]
Buying Ads On A CPD Basis
When should I be buying ads on a CPD basis? The simple answer is: when you being associated with a site will help you out. CPD campaigns are generally good for branding and not performance, and they usually come at a comparatively high price so buying in this way only makes sense if you like a site […]
Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014
Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management fees Third parties often charge a management fee for the valuable services […]
Google Rolling Out Consolidated Billing For AdWords MCC Users
Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will replace MDOs (Manager Defined Orders), which were only available upon request from a Google rep among other requirements. […]
Demanding Compensation
Due to the complex nature of online advertising, ad campaigns often deliver slightly differently to what it says on the IO. You can either be gracious about this and just let a publisher/network deliver the best it can, or you can demand compensation. If you demand compensation, you may be unnecessarily burning your bridges. While […]
Jargon & Dealing With Ad Networks
Dealing with ad networks that contact you out of the blue can be confusing. Online advertising unsurprisingly uses an intense amount of jargon, of which we have tried to use as little as possible when explaining it (and we apologise that we haven’t been able to get rid of it entirely!). It’s basically harmless up […]
Click Fraud
Click fraud is the process of generating disingenuous clicks. It can take place anywhere along the ad buying/selling chain, for example: Ad agencies who want to impress their clients so click on their ads a lot to drive up CTR Website owners who want to impress Ad Networks/Advertisers so click on their ads a lot […]
Bing Ads To Give Agencies More Functionality To Manage Client Relationships
The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these shortcomings. Instead of a separate Agencies tab, […]
Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager
Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of SEO. At the beginning of every project, Glaser said she meets […]
300×250 – MPU
An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a 300×250 or MPU but is also known as a Med Rec, MREC, or Medium Rectangle. MPUs are the most popular ad unit in online advertising. This is because they typically perform best for advertisers, […]
Covario Named 2013 Search Agency Of The Year By OMMA Third Year In A Row
OMMA (Online Media, Marketing and Advertising) Magazine has named Covario the 2013 search agency of the year for the third consecutive year. According to a release posted on the agency’s website, Covario was recognized for, “its ‘smarter approach’ to delivering award-winning paid and organic search programs,” as well as double-digit growth and 60-plus percentile Net […]