Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.
Topic: Akamai Technologies
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
AI bot traffic surged 300%, hitting publishers hardest: Report
AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that bypass your site and cut referral visits.
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
Googlebot fraud (Fake crawlers, bot abuse & how to protect your site)
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
Core Web Vitals: How to measure and improve your site’s UX
Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.
Page speed optimization: Everything you need to know
From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.
What is edge SEO?
Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
SEO implementation: A comprehensive guide
Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
Crawlers, search engines and the sleaze of generative AI companies
AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do?
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative.
SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OpenStreetMap debuts Google Street View alternative: OpenStreetViewAug 22, 2016 by Greg Sterling The company seeks to crowd-source street-level photography on a global basis. Bing Ads Editor now supports custom ad copy […]
Meet Marketing Technologist And MarTech Program Chair Scott Brinker
A conversation with MarTech’s conference chair and creator of chiefmartec.com blog
Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices
What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search Engine Land’s contributing editor Greg Sterling, the session included presentations […]
The Definitive Guide To Technical Mobile SEO
At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is […]
Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by improving mobile rankings for sites that have been optimized according to their […]
Is Your Local Pricing Strategy Blocking Search Engine Spiders?
eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]
Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
SearchCap: The Day In Search, October 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An Open Letter To Derek Powazek On The Value Of SEO Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded […]
LookSmart CTO Resigns
A couple of months after LookSmart CEO David Hills resigned, the company’s CTO, Michael Grubb, announced his resignation, effective September 7, 2007. Here’s the statement from the SEC 8-K filing: On August 31, 2007, Michael Grubb, Senior Vice President, Technology and Chief Technology Officer of LookSmart, Ltd. (the “Company”), notified the Company of his decision […]