Microsoft Advertising updates pricing rules for U.S. automotive ads
Microsoft is tightening pricing requirements for U.S. automotive ads to improve transparency and accuracy for car shoppers.
Topic: Automotive industry
Google brings business data feeds to Demand Gen campaigns
Google is bringing business data feeds to Demand Gen, enabling dynamic ads without Google Merchant Center.
Google brings vehicle feeds to Search campaigns
Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.
Google Merchant Center adds “build to order” for vehicle listings
Google has added a “build to order” availability option in GMC giving vehicle sellers a clearer way to list customizable, factory-order models.
Vehicle Ads get a call upgrade
Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.
Google expands Vehicle Listing Ads to new markets
Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.
Best of the Bot: Write Google RSA ads for car diagnostic services
A human asks Search Engine Land's ChatBot for 15 Google RSA ad titles and descriptions. Here's the answer.
Google is upgrading Vehicle Ads to Performance Max
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
Canadian advertisers now have access to Google vehicle ads
The availability of vehicle ads will extend to additional countries at a future date.
Google rolling out cars for sale in Google Business Profiles
US-based dealerships can now add all their inventory to their local business profile in Google.
Microsoft’s Automotive Ads get more placements, roll out globally
More placements may help businesses like car dealerships get in front of more potential customers.
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Google local car dealership inventory search results
Google seems to be getting into the local car inventory space with a new search service.
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers.
Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO
Learn more about local SEO from the super passionate and smart Greg Gifford.
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Case study: Waze Local ads drove a 57% increase in leads to local auto dealer
This translated into more than 120 additional repair orders per month or about 360 new customers during the quarter.
Google launches its giant mobile search ads for automakers in the US
Ads for nearby dealers are also now available in mobile search in the US.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions. And with the automotive industry expected to spend $44 billion in advertising this year, according to a Schonfeld & Associates report cited by Ad Age, it is vitally important that this money be […]
HERE Maps Sale Confirmed, German Car Makers Will Continue To License Platform
Consistent with previous reports of a sale of its HERE mapping unit to a consortium of German automakers, Nokia issued a press release earlier confirming the sale. The German group includes AUDI AG, BMW Group and Daimler AG. The purchase price, €2.8 billion ($3.07 billion), was slightly higher than the roughly €2.5 billion ($2.7 billion) […]
Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group
According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion for the platform. However, the reported purchase price is roughly $2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car manufacturers, which had always […]
A Review Handout Alternative: Try P&P To Get More Local Reviews
Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn’t allow on-site reviews, we have to […]
Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence […]
Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement
I am absolutely fascinated by the automotive industry and am admittedly a car guy. The newest cars continually impress me because every new model seems like a significant upgrade over the previous model. And, they really are. New cars are lighter, stronger, more spacious, safer, more fuel efficient, and quicker than ever. A 2013 Mazda […]
Auto Industry Benefiting From Growth In Mobile Search
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto manufacturers, local dealerships, reviewers and local automotive resources to render their sites properly for nearly half of their current traffic, but to also be at the forefront of getting higher visibility for […]
Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior […]
Google Tests New Car Leads Product
Financial services, hotels, flights, products… what’s next for Google’s paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific […]
Bing Enhances Auto Instant Answers with Car Listings
One of Bing’s differentiating strategies is to offer increasingly rich information on the first page of search results: “instant answers.” (Of course Google and Yahoo try to do similar things.) In the context of autos, for example, Bing provides a great deal of information about fuel economy, pricing and links to other information on vehicles […]
Microsoft adCenter To Power Yahoo Search Ads This Monday
This Monday, Microsoft adCenter will begin to power the search ads on Yahoo Search and partners. October 11th is the day Yahoo announced as the big transition of ad serving. The transition will begin Monday and take about two weeks to roll out completely. Again, this is only impacting U.S. and Canadian searchers. Yahoo said: […]
A Golden Opportunity For Brands To Join The Local Search Party
The ‘Cash for Clunkers’ program hoopla and Congress’ push to infuse it with more ‘cash’ was a fantastic opportunity for big auto manufacturers advertising like mad on TV to reach local buyers online with local dealership offers. Not surprisingly, after a few quick geo-searches on Google Maps and Yahoo Local among others, the search results […]
Borrell: Paid Search Rising For Autos Category
Automotive, Recruitment and Real Estate are three especially lucrative and important local advertising categories. They have been historically dominated by print newspapers, to the tune of about $17 billion last year in the U.S. But the Internet is gaining rapidly. A new report from Borrell Associates estimates that advertising in the Automotive category is now […]