Call tracking: What it is and how it works
Here's the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online.
Topic: Google Business Profile
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
This day in search marketing history: February 1
Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
Google rolling out cars for sale in Google Business Profiles
US-based dealerships can now add all their inventory to their local business profile in Google.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
Apple Maps relaunches Apple Business Connect
Initially launched about a decade ago, now Apple is adding numerous features for businesses, including messaging.
Google Business Profiles to stop allowing price ranges on products on February 15
Also, Google will no longer support custom call to actions.
This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
Arbitrage in Google’s Local Services Ads: What you need to know
Spam in the local search space appears to have moved into another area that Google is unable to police actively.
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Location pages in Google’s crosshairs after October spam update
Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.
Google files lawsuit against company falsely promising Page 1 rankings
Google's lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants.
Don’t fall for fake ownership requests for your Google Business Profile
There are reports of an increase in fraudulent ownership requests, so be careful.
Report: Google Business Profiles bug causing reviews to disappear
A bug with automatically applied suggested edits leads to some businesses seeing all their reviews vanish from Google.
Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed
Google is now being very explicit about this in their guidelines, so be careful.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
Google Business Profile guidelines updated to include products
Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.
Google announces 4 new Shopping campaign features
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Google updates Business Profile posts spam policies
The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search.
Google adds Asian-owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Google’s Local Services Ads platform has a problem with spam
Fake business names, virtual offices, multiple rankings... Google has a spam issue with LSAs and getting it fixed is easier said than done.
Google adds automated messaging through Business Profiles frequently asked questions
For small businesses, this can help reduce necessary resources to respond to customer questions in Google Search and Google Maps.
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on.
Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
Google Ads launches v11 of API
Google Ads API changes include ad schedules for local services, and migrations and updates for Smart campaigns.