Your ROAS looks great — but is it actually driving growth?
High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.
Topic: How to Win Friends and Influence People
Why most video ads fail — and what video metrics actually matter
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
Why AI makes agency-client relationships matter more than ever
AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
Google makes incrementality testing easier, cheaper, and faster
Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads.
How Dale Carnegie’s principles are foundational for Positionless Marketing
Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.
When clients ask “Did it work?”—here’s your answer
The Cross-platform Measurement How-to-Guide helps agencies turn campaign metrics into client-ready insights.
The ROAS illusion: Rethinking what Google Ads success looks like
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.
What today’s consumers expect — and how marketers should respond
Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
How to set and manage PPC expectations for teams and stakeholders
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
SearchBot: Coaching expert
I’ve been “pre-prompted” as a productivity expert and motivational coach with expertise in coaching high-performance individuals, CEOs, and athletes. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks [wpaicg_chatgpt id=432552] My full context and […]
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
Why marketing automation is crucial to your success
Learn how it makes your campaigns more effective and drives sales
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, […]
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
ROI Calculator (Return On Investment)
Find out if your campaigns are actually profitable with this digital marketing ROI Calculator. [Jump to the calculator] Proving that a marketing campaign was worthwhile can be difficult for many reasons (see below). Proving which marketing campaign was the most worthwhile can be even harder. By measuring Return on Investment you can find out if […]
SMN Webcast, Tuesday Oct. 28: “Measuring An Ad’s Value”
How do you measure the value of an ad if it’s one of several in a campaign? If a customer purchases your product after clicking on 3 search ads, which ad should get credit for the sale? Should branded search get more credit? What about the combination of online and offline ads? Next Tuesday, October […]
Q&A With Bill Scully, Director eMarketing: Siemens Water Technologies
This month for our in house SEO interview series, we sat down to chat with Bill Scully, Director of eMarketing with Siemens Water Group. Bill’s varied back ground and hands-on history has enabled him to showcase clear successes for his company, which has translated to a solid career path for himself. Beyond that, Bill is […]
Analytics Provider Enquisite Differentiates With Offline Data
Analytics provider Enquisite just announced a funding round. The analytics space is tough and competitive. However, Enquisite, which has both a free and a “pro” (paid) version, seeks to differentiate with a number of interesting features. It offers visibility on where traffic is coming from offline by city and postal code. It also offers a […]
In House: New Column From Search Engine Land
Our newest Search Engine Land column, In House, launches today. In House takes an insider’s look at the life of search marketers who work for large or multi-national organizations. Columnists write about technical challenges as well as the cultural, organizational, budgeting and other issues that arise while working within a large company. Unlike other Search […]
Google Hot Trends, Yahoo Buzz Index: Tracking Tools For Traditional Marketing
Search Engine Journal compares Google’s recently introduced “Hot Trends” database with the Yahoo Buzz Index. (Barry Schwartz wrote extensively about Hot Trends previously.) These tools, while fun and interesting, are also potentially important as business intelligence and data mining tools and increasingly useful to track the efficacy of offline marketing. Whatever their problems and challenges […]