Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking […]
If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It’s called “technological singularity” and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Google’s Director of Engineering in late 2012, recently told the Guardian that his […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell […]
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe “temperature” — into the Google search box, and Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts Google’s head of search spam Matt Cutts posted a longer video today answering what it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-ClickThis morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers […]
In spite of what many think, Google is not broken. But wait, naysayers will say, Look at this search result, it stinks! This spammer is succeeding in ranking high, they emerged from nowhere and are now in the top three results! It’s true — there are many such examples that you can point to. Making […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: MapQuest Transfers Local Listings Management To Yext Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: The Biggest Changes To Google Search In 2013 What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2014 SEO Playbook: Off-Page Factors Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword […]
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet. We have to suspect this is part of the Hummingbird […]
As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and MarTech is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we’ll reveal our most popular columns […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further Evidence Of Google’s “Search Monopoly” Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade […]
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked Terms At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Shopping Adds New Consumer Features Ahead Of The Holidays Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, […]
“He’s dead, Jim.” It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead. Depending on how much you agree with that statement, you’re somewhere in the five stages of grief with the impending death of link […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Offer Extensions Get Shut Down In Favor Of Google Offers In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th […]
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to identify trends and offer insight on the industry. With two separate tracks of questions for advertisers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards Google released a new version of its iOS Search App today, with an extensive list of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Hummingbird Just Kill Your Local SEO? Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” […]
This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the […]
Part of Google’s big birthday event & Hummingbird announcement was that Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician-related search terms. For example, when you search for [neil young] you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands International Targeting In AdWords Google has tweaked how location targeting works for international searches. It’s a change that allows ads to be seen across countries, not just within countries, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Intros Android App For Managing Google Places Listings Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Images: Search By Image Not Working For Many Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users As of today, Facebook announced that it is completing the removal of its “Who can […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Places Expands To Canada, UK Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Will Google Hummingbird Impact Links? Here Are 6 Ways So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still […]