What is evergreen content and why it’s important for SEO
Here's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Topic: Keyword research
How to navigate SEO keyword research in the era of ChatGPT
Here's how far AI-driven chatbots can help with keyword research, what the tech can't do just yet and where SEO pros can deliver value.
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn't working for a particular keyword. Here are tips and tools to get started.
This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
How to write a checklist article: A 5-step checklist
A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
How to write a blog post that wins in 10 steps
To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
How to approach SEO in a period of global disruption
A good SEO strategy reflects people's needs – especially in a turbulent global landscape. Here's how to get traction with your pivots.
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
NP Digital acquires keyword research tool AnswerThePublic
AnswerThePublic will be integrated with UberSuggest to give users visualizations of Google searches and content ideas.
3 content marketing strategies to support SEO success
SEO success relies on high-quality content. Learn how to ensure that your content meets this standard.
How to gain insider expertise as an outside SEO vendor in 4 steps
If you aren't a subject matter expert in what your client does here's how you can earn their trust.
How hub-and-spoke content marketing can help improve SEO
Hub and spoke content marketing strategies are becoming increasingly popular. Learn how how they can help improve rankings.
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Yoast SEO 17.9 adds keyphrase performance tracking
Yoast SEO partnered with SEO tool provider Wincher for these capabilities.
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.
Data, data, data, data rockin’ everywhere; Friday’s daily brief
Plus, set your inclusion attributes in Microsoft Advertising
5 common pitfalls to avoid so you maximize your keyword strategy’s business impact
Get the most out of your keyword list and set yourself up for success.
Optimising Paid Search
When it comes to making dramatic improvements to your Google Ads Paid Search campaigns, you need to know where to start. There are a few specific features in Google Ads that reveal a wealth of information. When combined with the best practices of keyword bidding and ad grouping, you’ll be well on your way to […]
Choose the right keywords with these tips and tricks
In this live webinar, learn how to improve your keyword research skills.
How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.
How to prove SEO ROI and overall business impact
Explain what success means and how to achieve it.
Is it time to completely rethink your keyword management process?
How many keywords are you managing right now, for how many clients?
No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals.
Get Your New Blog Ranking on Google
If you’re new to blogging or web marketing – you’re probably aware of how important getting ranked higher on Google is. Getting a good position on Google for your major keywords could make or break your business – so it’s not something you should ignore. Far too many new website owners ignore SEO or treat […]
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive.
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend.
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.
Video: Aaron Friedman on content generation ideas and do small things in SEO matter
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
SMX Overtime: Optimize ranking in AnswerBox and People Also Ask
SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured snippets.
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending money.